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In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategicthinking, business strategy and marketing and business development (MBD) strategy. See also integrated-business-planning-oct12.pdf
Outline your businessplan One of the most common mistakes new entrepreneurs make is to start a business without a concrete businessplan. Moving forward without a plan could set your business up for failure. Before you meet potential investors, you must outline a solid financial plan.
“Playing to Win” outlines the strategic approach Lafley and his strategic advisor, Martin, used to double Procter & Gamble’s sales, quadruple profits, and increase market value by more than $100 billion. It’s a straightforward handbook for anyone dreaming of starting their own business or being their own boss. The takeaway?
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