Remove Business Planning Remove Shareholders Remove Value Proposition
article thumbnail

10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Knowing that means you can work out what they value and what you need to measure your impact. Shareholders and board/directors value growth, costs, profit and cashflow. Stakeholders value business improvement. Provide Value Reports that present measurable shareholder and stakeholder value.

Suppliers 246
article thumbnail

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

The skill of developing strategic marketing plans is in greater demand today that at any time in the history of marketing. In today’s highly competitive environment, the major sources of shareholder value creation are the intangible marketing assets of the business, such as brands, customer relationships and channels of distribution.

article thumbnail

4-Phase Guide to the Strategic Planning Process

OnStrategyHQ

Do your customers still value what is being delivered? How do your value propositions stack up in the marketplace? Questions to ask: What are our shareholders or stakeholders expectations for our financial performance or social outcomes? To reach our outcomes, what value must we provide to our customers?