Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation
SalesGlobe
FEBRUARY 9, 2022
But there are principles of finance that if you apply them to sales, including incentive plans, you can accelerate what you do. We really try to understand who the customer is and what our value proposition is to that customer. The second layer, sales strategy, defines the sales organization’s action plan to achieve its goal.
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