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Sales people won the clients. More resources and attention on the needs of existing customers changed clientrelationships. Limited access to the client and usually via gatekeepers Preferred Partner. Has the most significant share of the clients' business and advises on using products and services effectively.
Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing clientrelationships. We chatted about: – the importance of having a clientdevelopment plan. – how to avoid client churn.
Be proactive in strengthening existing relationships and creating new ones to maximize acquisition, retention, and up-sell. Drive events, below-the-line activities and represent the client in industry forums to drive awareness. Create & articulate compelling valuepropositions for services in coordination with the marketing team.
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