Red Star Kim
JULY 11, 2022
Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Innovate – Be more innovative in M&BD. Everyone commented on the fast pace of development in marketing channels, tools and approaches. 40% Selling (winning new clients). 30% All of them.
Blue Canyon Partners
OCTOBER 13, 2020
Pre-COVID innovation plans became deprioritized for fear of being too risky or far flung. We argue that innovation should now become top-of-mind for executives. Innovation opportunities should be a key consideration while adapting your strategy in step 2. In each track, innovation is achieved through different means.
Blue Canyon Partners
OCTOBER 13, 2020
Pre-COVID innovation plans became deprioritized for fear of being too risky or far flung. We argue that innovation should now become top-of-mind for executives. Innovation opportunities should be a key consideration while adapting your strategy in step 2. In each track, innovation is achieved through different means.
Red Star Kim
NOVEMBER 13, 2023
Business planning Surprisingly, none of the delegates’ firms had a business plan to drive the growth of the private client team. And 90% didn’t have a marketing plan for private client. 67% felt that marketing (generating enquiries) and 33% felt that existing client development was the area requiring most attention.
Account Manager Tips
APRIL 26, 2021
Here are some things you'll do as a key account manager: Deliver your company's strategy and vision Manage client risk (defection, competitor threats, issue resolution) Gather market intelligence and evaluate emerging trends Drive client development Provide data and insights to help your clients make better decisions.
Red Star Kim
AUGUST 24, 2023
The next public commerciality workshop (for marketing and business development profesionals) is in September through PM Forum The post Book review: All you need to know about commercial awareness by Christopher Stoakes appeared first on Kim Tasso.
Red Star Kim
SEPTEMBER 29, 2023
Attributes: Accurate Analytical Committed Creative Enthusiastic Fun Helpful Organized Personable Proactive Professional Reliable Resilient Roles: Communications Design Events Innovation Research Relationships Proof-reading Selling Sustainability Some brand methodologies see that there are two key tasks in branding – to consider you points of similarity (..)
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