Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Innovate – Be more innovative in M&BD. Everyone commented on the fast pace of development in marketing channels, tools and approaches. Some suggested focusing on reporting profit improvement instead.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

AUGUST 24, 2023

And the important distinction between cash and profits is highlighted. The next public commerciality workshop (for marketing and business development profesionals) is in September through PM Forum The post Book review: All you need to know about commercial awareness by Christopher Stoakes appeared first on Kim Tasso.

Finance 130

Finance Government Profitability Banking 130

Account Manager Tips

APRIL 26, 2021

Here are some things you'll do as a key account manager: Deliver your company's strategy and vision Manage client risk (defection, competitor threats, issue resolution) Gather market intelligence and evaluate emerging trends Drive client development Provide data and insights to help your clients make better decisions.

Key Account Management 242

Key Account Management Account Management Management Negotiation 242

Arpedio

AUGUST 24, 2022

Basically, an effective key account plan should include a consistent approach to how you build background information on critical clients, develop a sales approach, and build a relationship that is solely based on proactive management and support. The first step is all about understanding the position of your current accounts.

Account Planning 52

Account Planning Account Development Management Account Management 52

ProlifIQ

JUNE 21, 2023

The focus on customer retention within strategic account management is paramount as it ensures the longevity and profitability of the relationships with these strategic customers. By investing in relationship-building, problem-solving, and innovation, organizations can foster customer loyalty and maximize value from existing relationships.

Account Management 52

Account Management Management Account Planning Stakeholders 52

SmartKarrot

DECEMBER 22, 2020

Work closely with the Product team to share customer insights that inform future product developments and effectively bring those innovations to bear for optimal customer success. Work with the customer advocacy team to develop customer-specific case studies and references to share the team’s portfolio of account’s success.

Customer Success 10

Customer Success Onboarding Stakeholders Profitability 10

SmartKarrot

MARCH 8, 2022

Anita leads a team that dives into the customer insights of B2B SaaS clients and extracts actionable information from it. They then help the clients develop a customer-centric business strategy that increases customer loyalty and retention. Annette Franz. Annette Franz is the Founder and CEO of CX Journey Inc. Kristen Hayer.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21