article thumbnail

What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

As a result, organizations accelerated revenue and retention. Clients developed a strong relationship with their suppliers and enjoyed greater benefits. And everyone was happy (mostly - some clients are never satisfied!). In other words, make it easier for clients to do business with you. Kurzrock, W. Performance.

article thumbnail

How Much Money Does a Key Account Manager Really Make?

Account Manager Tips

As a key account manager, you lead the relationship between your organization and your most important clients. Your priorities are to keep your clients and find new ways to use your solutions for mutual benefit. Understand your client's business model and define value-added solutions.

article thumbnail

Are You a Good Sales Coach? [How to Know + Quiz]

Hubspot Sales

Sales coaching is a long-term investment that can lead to positive outcomes for organizations that do it right. How should an organization approach sales coaching to achieve these outcomes? Developing soft skills can not only help your coaching efforts, but possessing these skills makes it easier for you to teach them to your clients.

article thumbnail

Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

The next public commerciality workshop (for marketing and business development profesionals) is in September through PM Forum The post Book review: All you need to know about commercial awareness by Christopher Stoakes appeared first on Kim Tasso.

Finance 130
article thumbnail

Expert advice: 10 ways to generate more SEO leads

Nutshell

B2B marketers rely on SEO , or search engine optimization, to generate high quality leads at very low cost through organic search. Variations of industrial recycling or manufacturing recycling are better for our SEO because they are more relevant to our service and for B2B client development. Jonathan L.

article thumbnail

Sales Training Tips: What Makes a Good Salesperson Great?

Brooks Group

By adopting a customer-centric approach, they position their offerings as not just solutions but as instruments that help the customer save time, resources, and effort and prove their value to their organization. Developing these skills and habits will build a customer-focused, empathetic, confident—and great—sales team.

article thumbnail

Customer Centric Growth Amid COVID

Revegy

Developing customer insights isn’t a one-time, static exercise. It is an ongoing effort that should be an integrated part of your client development and account planning strategy. The foundational element for a true customer-centric organization is knowing the individuals that make up your key accounts.