Red Star Kim
AUGUST 24, 2023
And the important distinction between cash and profits is highlighted. The next public commerciality workshop (for marketing and business development profesionals) is in September through PM Forum The post Book review: All you need to know about commercial awareness by Christopher Stoakes appeared first on Kim Tasso.
Account Manager Tips
APRIL 26, 2021
Here are some things you'll do as a key account manager: Deliver your company's strategy and vision Manage client risk (defection, competitor threats, issue resolution) Gather market intelligence and evaluate emerging trends Drive client development Provide data and insights to help your clients make better decisions.
Red Star Kim
APRIL 17, 2023
There were also variations on factors such as financial (it’s easy to measure revenue and profit) and others such as market positioning, longevity, reliability/security and prestige. There was also discussion about the use of grading criteria for individual attributes such as seniority, influence, sponsorship and loyalty.
Red Star Kim
JULY 11, 2022
Some suggested focusing on reporting profit improvement instead. It may take time to build up to a full ROI analysis – especially where both digital and traditional methods of marketing and business development were deployed. 40% Selling (winning new clients). 10% Existing client development. 30% All of them.
Account Management Skills
FEBRUARY 22, 2024
Paint a picture of the client’s future business and provide an ROI on the relationship – so they can have client improvement conversations ( according to Gartner ) Be knowledgeable, professional and efficient when it comes to delivering the agency’s service but also proactive with suggesting new, business-relevant ideas and insight (..)
Flevy
MARCH 30, 2024
They may appear profitable at first since they are acquiring customers, but their overall effect of encouraging others not to purchase is damaging to the company as a whole. Detractors (scores 0–6) , on the other hand, voice displeasure and endanger a company’s reputation. They give the organization a score ranging from 0 to 6.
Arpedio
JANUARY 11, 2023
Now that you have your key account partners established, the next step is to develop valuable relationships that will last. When you understand your clients’ motivation and needs, you can easily develop meaningful relationships that in return will give long-lasting key accounts. Are you already using Saleforce?
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