Account Manager Tips

MAY 25, 2021

Clients developed a strong relationship with their suppliers and enjoyed greater benefits. And everyone was happy (mostly - some clients are never satisfied!). Value proposition. Create a differentiated value proposition for key accounts. It should not be the same service you offer every client.

Key Account Management 246

Key Account Management Account Management Management Suppliers 246

Red Star Kim

JULY 11, 2022

Research at Cranfield shows that successful marketers make a major contribution to corporate wealth by understanding markets, doing proper needs-based segmentation , developing quantified value propositions , competitive analysis, portfolio analysis and managing marketplace risk, all encapsulated in a strategic marketing plan.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

NOVEMBER 13, 2023

Business planning Surprisingly, none of the delegates’ firms had a business plan to drive the growth of the private client team. And 90% didn’t have a marketing plan for private client. 67% felt that marketing (generating enquiries) and 33% felt that existing client development was the area requiring most attention.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Hubspot Sales

APRIL 4, 2023

I have a proven track record of helping clients develop practical and sustainable solutions that consider cost-benefit." Add a positive spin by describing how you're approaching these challenges — or developing certain skills to keep up with these changes.

Supply Chain 119

Supply Chain Leadership Construction Artificial Intelligence 119

Account Management Skills

AUGUST 24, 2021

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.

Account Management 98

Account Management Management Account Planning Co-Creation 98

ProlifIQ

JUNE 21, 2023

By conducting thorough market research, analyzing customer data, and staying abreast of industry trends, account managers can identify these white spaces and develop strategies to capitalize on them. This approach helps maximize revenue potential and strengthen the account’s overall value proposition.

Account Management 52

Account Management Management Account Planning Stakeholders 52

SmartKarrot

MAY 9, 2022

Represent Customer Success at leadership and executive meetings to deliver organization value proposition to drive new business and positive outcomes. Build strong customer relationships to understand the market needs and drive the voice of the customer internally to influence investment and product strategy.

Customer Success 3

Customer Success Onboarding Value Proposition Facilitation 3