article thumbnail

What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Clients developed a strong relationship with their suppliers and enjoyed greater benefits. And everyone was happy (mostly - some clients are never satisfied!). Value proposition. Create a differentiated value proposition for key accounts. It should not be the same service you offer every client.

article thumbnail

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Research at Cranfield shows that successful marketers make a major contribution to corporate wealth by understanding markets, doing proper needs-based segmentation , developing quantified value propositions , competitive analysis, portfolio analysis and managing marketplace risk, all encapsulated in a strategic marketing plan.

article thumbnail

Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

Business planning Surprisingly, none of the delegates’ firms had a business plan to drive the growth of the private client team. And 90% didn’t have a marketing plan for private client. 67% felt that marketing (generating enquiries) and 33% felt that existing client development was the area requiring most attention.

article thumbnail

15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot Sales

I have a proven track record of helping clients develop practical and sustainable solutions that consider cost-benefit." Add a positive spin by describing how you're approaching these challenges — or developing certain skills to keep up with these changes.

article thumbnail

How to systemise account management in your agency, with Alex Raymond

Account Management Skills

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.

article thumbnail

Strategic Account Management

ProlifIQ

By conducting thorough market research, analyzing customer data, and staying abreast of industry trends, account managers can identify these white spaces and develop strategies to capitalize on them. This approach helps maximize revenue potential and strengthen the account’s overall value proposition.

article thumbnail

May 09 – Customer Success Jobs

SmartKarrot

Represent Customer Success at leadership and executive meetings to deliver organization value proposition to drive new business and positive outcomes. Build strong customer relationships to understand the market needs and drive the voice of the customer internally to influence investment and product strategy.