Strategic Account Management Association

JUNE 14, 2021

It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. We conducted client interviews and facilitated group discussions through our customer advisory board. Establishing a Customer-Centric GAM Program.

Global Accounts 520

Global Accounts Account Management Management Brainstorming 520

Brooks Group

JUNE 23, 2022

Many sellers have a predisposition to being liked, and we have learned through surveys, work with clients, interviews with buyers, and in our own experiences that right now trust is much more important than being liked. We thought they wanted to have familiarity with the facilitator, and that was not it at all.

Client Interview 52

Client Interview Sales Training Facilitation Communication 52

Farland Group

MARCH 22, 2022

A: “In working with Farland, we took a step back and said, what do we want to communicate to clients and how do we want to get feedback? Even pre-pandemic, Farland had started to do client interviews with the intention to lead to a physical engagement. We went through a process of recruiting and defining our goals.

Construction 52

Construction Client Interview Facilitation Decision-making 52