Strategic Account Management Association

JUNE 14, 2021

We conducted client interviews and facilitated group discussions through our customer advisory board. This research revealed that our clients’ greatest need for strategic alignment was in envisioning and maintaining a digital enablement roadmap.

Global Accounts 520

Global Accounts Account Management Management Client Interview 520

Farland Group

MARCH 22, 2022

Even pre-pandemic, Farland had started to do client interviews with the intention to lead to a physical engagement. We would have a collective discussion around an issue and, with the support and facilitation of Farland Group, we were able to play off one another’s comments and then engage individually as they saw fit.

Construction 52

Construction Client Interview Facilitation Decision-making 52

Brooks Group

JUNE 23, 2022

Many sellers have a predisposition to being liked, and we have learned through surveys, work with clients, interviews with buyers, and in our own experiences that right now trust is much more important than being liked. We thought they wanted to have familiarity with the facilitator, and that was not it at all.

Client Interview 52

Client Interview Sales Training Facilitation Communication 52

Farland Group

SEPTEMBER 28, 2022

Where some companies have made great strides is where marketing has helped to build new content and to facilitate the development of thought leadership. A: “No, I don’t; I think there’s a real nervousness about that.

Co-Creation 52

Co-Creation Marketing Management Suppliers 52