Client Interview, Facilitation and Leadership

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Client Interview

Facilitation

Leadership

Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

JUNE 14, 2021

We conducted client interviews and facilitated group discussions through our customer advisory board. This research revealed that our clients’ greatest need for strategic alignment was in envisioning and maintaining a digital enablement roadmap.

Global Accounts

Global Accounts Account Management Management Brainstorming

Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

SEPTEMBER 28, 2022

Where some companies have made great strides is where marketing has helped to build new content and to facilitate the development of thought leadership. A: “No, I don’t; I think there’s a real nervousness about that.

Co-Creation

Co-Creation Marketing Management Suppliers

Strategic Accounts Today

Lessons from a Winning Global Account Management (GAM) Program

Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

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