Strategic Account Management Association

JUNE 14, 2021

We conducted client interviews and facilitated group discussions through our customer advisory board. This research revealed that our clients’ greatest need for strategic alignment was in envisioning and maintaining a digital enablement roadmap. million at program launch to $8.4 million today.

Global Accounts 520

Global Accounts Account Management Management Brainstorming 520

Brooks Group

JUNE 23, 2022

Many sellers have a predisposition to being liked, and we have learned through surveys, work with clients, interviews with buyers, and in our own experiences that right now trust is much more important than being liked. We thought they wanted to have familiarity with the facilitator, and that was not it at all.

Client Interview 52

Client Interview Sales Training Facilitation Communication 52

Farland Group

SEPTEMBER 28, 2022

Where some companies have made great strides is where marketing has helped to build new content and to facilitate the development of thought leadership. Make sure that, if it’s an advisory board meeting or it’s a bigger program-shaping thing, you have questions ready that they can then shape and build on.

Co-Creation 52

Co-Creation Marketing Management Suppliers 52