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At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with clientrelationship management” online workshop. The OnePlace legal clientrelationship management system was acquired by InTapp in 2019. 800,000 global company profiles and 15,000 reports.
While we examine these, let’s also look at how each role can benefit from Digital Key Account Management. Key Account Managers can, in turn, provide insights on maintaining long-term clientrelationships, personalizing solutions, and handling complex client issues.
So it makes sense that anything that can improve a business’ relationship with existing and incoming customers is a worthy investment. And that’s why clientrelationship management tools or CRM tools have been on the rise. A cornerstone of any digital tool is its ability to automate repetitive tasks. Set up automation.
Let’s delve into the pivotal role consultative selling plays in fostering meaningful clientrelationships and driving long-term business success. Customer knowledge even transfers to other areas, such as improving clientonboarding. The article quotes the CEO, “This year is going to be a digital transformation.”
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