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The Definitive Guide to Client Onboarding and Positive Customer Experiences

Nutshell

Regardless of your business type or industry, a well-thought-out and structured client onboarding process is the secret to long-term customer retention. You may think that your welcome and monthly check-in emails are enough to keep your clients satisfied. Table of Contents What is client onboarding? Find out here.

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The definitive guide to effective client onboarding

PandaDoc

This 90-day period, often called “onboarding,” is perhaps the most critical time in the client-business life cycle. An excellent onboarding experience builds trust, addresses concerns, and sets expectations for both the client and your project team. Send a client onboarding questionnaire. Sign the Contract.

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Building Trust and Value to smoothen your Client Onboarding Process

May Phoo Pan

Customer enthusiasm peaks immediately after a purchase, making the onboarding phase critical. Proper onboarding sets the tone for the relationship, impacting satisfaction. Onboarding can take various forms, from live interactions to digital communication, but the goal remains the same: ensuring customer success.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

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How to Manage a Sales Pipeline for a Startup

Nutshell

Read on to learn more about the importance of sales pipelines for your business and how to manage a sales pipeline for your startup. A well-managed pipeline gives you a smoother lead-to-close process that everyone on the team can follow. Here are some best practices for optimizing and managing your sales pipeline.

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Cultivate a cross-selling culture

Red Star Kim

We were joined by delegates from legal, accountancy and consultancy firms for PM Forum’s “Cross-selling and referrer management accelerator” workshop earlier in March. While we discussed various tools and methods to promote cross-selling and referral management, a key theme emerged around changing culture. Another cultural shift.

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How customer success operations improves customer service

Zendesk

The band members face the audience, delivering an experience that creates loyal fans—similar to how your customer success managers (CSMs) work with your customers one-on-one. Customer success operations (CS Ops) is the behind-the-scenes crew that helps customer success managers excel at their jobs. Software evaluation.