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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

CRM tools are not designed to manage triggered work streams or focus on sustaining and protecting ongoing revenue and client relationships – all activities that are fundamental to the successful implementation of a strategic accounts approach. Customer success is focused on retention, loyalty and advocacy.

CXM 520
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6 Steps to Building Long-Lasting Client Relationships

Outbound Engine

For professionals who work and thrive in industries that have long sales cycles, creating long-lasting client relationships is critical for sustainable (and repeat!) But with an ever-growing to-do list and a full calendar, how do you make time to build those lasting relationships?

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From “Customer Service” to Customer Success: Five Powerful Behaviors that Build Loyalty

Sandler Training

Here are five powerful behaviors you can build into your account plan to support better, more profitable, and more loyal business relationships. The post From “Customer Service” to Customer Success: Five Powerful Behaviors that Build Loyalty appeared first on Sandler Training.

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Master the Sandler Selling System for Lasting Client Relationships

DemandFarm

By leveraging proven sales methodologies, your team can uncover valuable insights, build rapport, and foster relationships that withstand the test of time. Sales methodologies -> Data -> Meaningful conversations -> Sustainable client relationships Sandler’s Sales Methodology stands out as a top choice among these methodologies.

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Account Management vs Customer Success Explained

Arpedio

At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—Account Management and Customer Success.

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Account Management Excellence (feat.) Will Frattini

Sales Gravy

Successful account management often involves collaboration with customer success and support teams. These teams play a critical role in ensuring that the client is successfully using the product or service and achieving their desired outcomes.

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Customer success playbook: A comprehensive guide

Zendesk

So too can businesses create their own playbook and implement it into their customer success strategy. Customer success playbooks provide step-by-step instructions that outline the best practices for achieving specific goals. What is a customer success playbook? What is a customer success playbook?