Strategic Account Management Association

SEPTEMBER 11, 2020

CRM systems are focused on opportunity management , while CXM systems are focused on managing the ongoing delivery of value and the assessment of outcome attainment. CuebridgeCX LLC, specializes in key account management and client engagement technology. This is where CXM shines. www.cuebridgecx.com.

CXM 520

CXM Account Management Customer Experience Management 520

DemandFarm

OCTOBER 23, 2024

In this guide, we’ll delve into the intricacies of enterprise sales, their importance, key stages, and the metrics that will help you optimize your strategy as a key account manager. Customer Satisfaction: Measure client satisfaction post-sale to ensure long-term retention and potential for upselling.

Key Account Management 40

Key Account Management Account Management Management Procurement 40

Account Manager Tips

SEPTEMBER 29, 2020

Are you doing key account management the hard way? Effective key account management requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. Let's take a look at 7 of my favourite key account management tools.

Key Account Management 130

Key Account Management Account Management Management Onboarding 130

Account Manager Tips

OCTOBER 11, 2021

15 Reasons Why You Might be a Bad Account Manager Bad key account managers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key account manager and how to turn yourself into a good one. Warwick Brown // Account Manager Tips.

Account Management 246

Account Management Key Account Management Management Suppliers 246

Account Manager Tips

SEPTEMBER 28, 2022

Knowing how to use a CRM is an essential competency for sales, key account management, customer success and many more. Dooly have a fun, and interesting quiz to help you figure out just how effective your sales process is. It only takes 2 minutes and it'll show you where potential gaps are. Trailblazer Profile.

Key Account Management 130

Key Account Management Account Management Management Publishing 130

Account Manager Tips

OCTOBER 21, 2021

They don't need anything As a key account manager, if you've done your job right, there's no reason for them to keep in touch. When everything runs smoothly, your client can concentrate on things that aren't working. Client Relationship Building. And if they don't, at least you know where things stand.

Key Account Management 246

Key Account Management Client Relationships Negotiation Suppliers 246

MTD Sales Training

NOVEMBER 15, 2017

When we work with Key Account Managers (KAMs) we are often impressed by their knowledge, skillsets and attitudes that drive them to success. See if you can learn from them and create the success they enjoy: They recognise that Key Account Management is a business mindset, not a sales initiative.

Key Account Management 75

Key Account Management Account Management Management Finance 75

Account Manager Tips

DECEMBER 28, 2021

12 Ways to Clean it Up Now There’s nothing worse than inheriting a mess left behind by another key account manager. But as the new key account manager, you're left to figure out where things went wrong, how to fix them and restore the client's trust. Client Revenue.

Key Account Management 182

Key Account Management Account Management Decision-making Client Relationships 182

DemandFarm

SEPTEMBER 24, 2024

Key Account Management Maturity Framework In today’s competitive landscape, focusing solely on acquiring new business often leads to missed opportunities within existing key accounts. In fact, key account management (KAM) can drive significant growth—improving deal closure rates by up to 25%.

Key Account Management 52

Key Account Management Account Management Management Client Relationships 52

Account Manager Tips

JANUARY 25, 2025

Learn how to boost sales and build stronger client relationships. The KAM Coach - Key Account Management Training, Coaching & Consulting

Key Account Management 130

Key Account Management Client Relationships Account Management Management 130

DemandFarm

MAY 22, 2023

Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.

Key Account Management 52

Key Account Management Account Management Digitalization Sales Management 52

Arpedio

AUGUST 22, 2023

Key account management best practices ← Back to blog In today’s competitive landscape, effectively managing key accounts is not just a strategy: It’s a necessity. The primary objective of this strategy is to either maintain or expand the profits derived from these key or strategic accounts.

Key Account Management 52

Key Account Management Account Management Management Onboarding 52

Red Star Kim

NOVEMBER 1, 2023

Protectionism – Some fee-earners could be insecure and defensive about sharing client information and relationships. The culture and rewards systems sometimes worked against integrated client teams. Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

ProlifIQ

OCTOBER 30, 2024

KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance key account management processes. Interested in seeing a Key Account Management solution to help you retain and grow key customers?

Key Account Management 52

Key Account Management Stakeholders Account Planning Account Management 52

DemandFarm

APRIL 26, 2023

Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. They must also collaborate with marketing, sales, and product development teams to ensure that their clients receive the best possible service and support.

Key Account Management 52

Key Account Management Account Management Interpersonal Skills Management 52

DemandFarm

NOVEMBER 22, 2024

Automated content management platforms, like Seismic or Highspot, recommend the right materials for each prospect, improving efficiency and relevancy. Key Account Management Automation Handling key accounts manually can be overwhelming, especially with complex client needs.

Key Account Management 52

Key Account Management CRM Account Management Sales 52

Account Manager Tips

APRIL 10, 2024

Simplify your key account management with our quick 7-step one page key account plan template. Designed for maximum impact without the time sink!

Account Planning 130

Account Planning Key Account Management Account Management Management 130

Account Manager Tips

SEPTEMBER 7, 2022

The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Focus on what you have and how your client perceives working with you. Developing Knowledge-Based Client Relationships. Your goal is to be the preferred.

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

Red Star Kim

FEBRUARY 8, 2024

Connected leadership – How professional relationships (kimtasso.com) Competitors – Analyse who your major competitors are advising and adapt their targeting methods (I’m a little uncomfortable with the current trend to use LinkedIn to review your competitors’ contacts and target them yourself!) There are many articles on both of these topics.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

DemandFarm

OCTOBER 8, 2024

By leveraging proven sales methodologies, your team can uncover valuable insights, build rapport, and foster relationships that withstand the test of time. Sales methodologies -> Data -> Meaningful conversations -> Sustainable client relationships Sandler’s Sales Methodology stands out as a top choice among these methodologies.

Client Relationships 40

Client Relationships Decision-making Stakeholders Onboarding 40

Account Manager Tips

AUGUST 18, 2024

The post 7 Reasons Why Clients Ghost You (and What to Do About It) first appeared on The KAM Coach Struggling with silent clients? Uncover why they ghost and learn effective strategies to re-engage and rebuild strong, lasting business relationships. The KAM Coach - Key Account Management Training, Coaching & Consulting

Key Account Management 100

Key Account Management Account Management Management Client Relationships 100

Account Manager Tips

AUGUST 31, 2022

Adapted from: Maximizing Value Propositions to Increase Project Success Rates The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Developing Knowledge-Based Client Relationships. Learn more.

Value Proposition 130

Value Proposition Negotiation Key Account Management B2B 130

Account Manager Tips

AUGUST 10, 2021

But, for B2B companies, it falls to the sales team or the key account management team to ask. Don't say "OK" when your client says, "I don't give referrals." Client Relationship Building. How to Create a Powerful Client Engagement Plan Using Video [+Template]. rarely ask for a referral.

Decision-making 240

Decision-making Account Management Value Proposition Brainstorming 240

Account Manager Tips

APRIL 11, 2022

It talked about the fact that consultants who bounce in an out of the client relationship have more status and impact than account managers that deal with the client daily. "A The Key Account Manager's Spotify Playlist. A hilarious look at how to stay in perfect shape while working a desk job.

Account Management 130

Account Management Key Account Management Client Relationships Innovation 130

Account Manager Tips

MAY 15, 2023

Discover the key challenges faced by global account managers and learn how to navigate the complexities of managing multinational client relationships.

Global Accounts 100

Global Accounts Account Management Management Client Relationships 100

DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

DemandFarm

DECEMBER 27, 2024

What sets exceptional sales managers apart? Nowhere is this more critical than in Key Account Management (KAM) , where stakes are higher, relationships are deeper, and opportunities require strategic finesse. Are you ready to transform your sales management strategy for the AI-powered era?

Sales Management 40

Sales Management Management Decision-making Negotiation 40

Red Star Kim

MARCH 16, 2023

One way is to embed the right cross-selling and referrer management attitudes and behaviours into other programmes – for example, into campaigns, content management, networking and Key Account Management (KAM). Another cultural shift. Internal communication – Why, how and what (kimtasso.com).

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

DemandFarm

MAY 9, 2024

Imagine you’re a key account manager at a multinational corporation. Your day-to-day involves navigating complex client organizations, each with its own layered hierarchy and network of decision-makers. For key account managers, org chart software is particularly valuable.

Key Account Management 52

Key Account Management Account Management CRM Client Relationships 52

Red Star Kim

APRIL 17, 2023

Half the delegates had a KAM (Key Account Management) programme at their firm. Social media was used by all firms but to varying degrees – there was less activity in sharing joint content and endorsements/recommendations than other methods.

Management 100

Management Manufacturing Client Relationships Facilitation 100

Red Star Kim

OCTOBER 16, 2023

There was advice for pragmatic solutions: from starting small (focus on a few key relationships, concentrate on “field of play”, Key Account Management (KAM) programmes), preparing relationship maps, scraping data from email threads and reverse engineering successful relationships.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Jermaine Edwards

DECEMBER 6, 2023

Or Perhaps you need to tell a colleague or manager what they’re doing is wrong for theirs and the teams benefit. In the context of your client relationships demonstrating honesty shows integrity, commitment and care for the other persons benefit when done with the right intent. Neither of these feel good to do in the moment.

Emotional Intelligence 130

Emotional Intelligence Client Relationships Key Account Management Negotiation 130

DemandFarm

AUGUST 23, 2024

Org Chart by DemandFarm, a 100% Salesforce-native app, empowers sales and account management teams to visualize complex organizational hierarchies, create context-rich relationship maps, and develop effective engagement strategies—all within Salesforce.

Key Account Management 40

Key Account Management Client Relationships Account Management Account Planning 40

MTD Sales Training

AUGUST 29, 2013

We often hear about how ‘relationships’ make or break the long-term partnership with a client, and it’s true that the connection that you keep with the client can play a vital part in determining whether you will keep getting repeat orders or not from your client.

Suppliers 48

Suppliers Key Account Management Account Management Global Accounts 48

KAMCast

APRIL 1, 2021

Compassion and empathy have been the currency in many of our client relationships and we have all become well versed in the ways of asking ‘how are you?’… ‘no, how are you really ?’ What have you noticed in your client relationships? How has the last 12 months been for you and your business?

Key Account Management 52

Key Account Management Client Relationships Account Management Future of Work 52

Arpedio

OCTOBER 17, 2023

Account management plays a central role in building lasting client relationships and ensuring customer satisfaction. In today’s dynamic business environment, manual account management methods are often time-consuming, prone to errors, and outdated. Superior together.

Account Management 52

Account Management Software Software Management 52

Arpedio

JANUARY 11, 2023

What Is an Account Manager? Behind every strong sales team stands an effective key account manager. It’s his or her job to keep a cool overview and pull the right strings to maintain healthy and beneficial relationships that last. Process of Managing the Accounts for Business.

Account Management 52

Account Management Management Key Account Management B2B 52