Arpedio

AUGUST 22, 2023

Key account management best practices ← Back to blog In today’s competitive landscape, effectively managing key accounts is not just a strategy: It’s a necessity. The primary objective of this strategy is to either maintain or expand the profits derived from these key or strategic accounts.

Key Account Management 52

Key Account Management Account Management Management Onboarding 52

Red Star Kim

FEBRUARY 8, 2024

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

DemandFarm

APRIL 26, 2023

Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. They must also collaborate with marketing, sales, and product development teams to ensure that their clients receive the best possible service and support.

Key Account Management 52

Key Account Management Account Management Interpersonal Skills Management 52

Red Star Kim

OCTOBER 16, 2023

Delegates included both partners and business development professionals (some with a banking background) from law firms (employment, criminal, disputes, offshore), accountancy practices (audit, forensic, insolvency and restructuring and financial services. Some looked to LinkedIn’s Sales Navigator to drive data and process.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Red Star Kim

MARCH 16, 2023

One way is to embed the right cross-selling and referrer management attitudes and behaviours into other programmes – for example, into campaigns, content management, networking and Key Account Management (KAM). This would engender a “one firm” approach where clients are considered owned by the firm.

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

Red Star Kim

APRIL 17, 2023

There were also variations on factors such as financial (it’s easy to measure revenue and profit) and others such as market positioning, longevity, reliability/security and prestige. Half the delegates had a KAM (Key Account Management) programme at their firm.

Management 100

Management Manufacturing Client Relationships Facilitation 100

Jermaine Edwards

DECEMBER 6, 2023

The more I study trust and the impact and power it has in healthy, profitable and accelerated relationships. Or Perhaps you need to tell a colleague or manager what they’re doing is wrong for theirs and the teams benefit. Action you can take: This approach will have some dependence on your relationship with the other person.

Emotional Intelligence 130

Emotional Intelligence Client Relationships Key Account Management Negotiation 130

Arpedio

JANUARY 11, 2023

What Is an Account Manager? Behind every strong sales team stands an effective key account manager. It’s his or her job to keep a cool overview and pull the right strings to maintain healthy and beneficial relationships that last. Process of Managing the Accounts for Business.

Account Management 52

Account Management Management Key Account Management B2B 52

Account Management Skills

AUGUST 24, 2021

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Kapta is a key account management platform. – how to avoid client churn.

Account Management 98

Account Management Management Account Planning Co-Creation 98

SmartKarrot

MAY 15, 2023

In the fast-paced and ever-evolving world of business, nurturing strong and lasting relationships with key clients is crucial for success. Key Account Management (KAM) is the art of strategically managing and nurturing these vital accounts, unlocking their full potential and driving long-term growth.

Key Account Management 10

Key Account Management Account Management Management Suppliers 10

SmartKarrot

OCTOBER 14, 2022

For this reason, you require a key account management process. . CEOs (Chief Executive Officer) and chief sales officers place a high priority on key account programs. In the forthcoming sections of this write-up, I will help you with some of the primary challenges that key account managers face post sales.

Key Account Management 10

Key Account Management Account Management Management Suppliers 10

SmartKarrot

OCTOBER 11, 2022

For this reason, you require a key account management process. . CEOs (Chief Executive Officer) and chief sales officers place a high priority on key account programs. In the forthcoming sections of this write-up, I will help you with some of the primary challenges that key account managers face post sales.

Key Account Management 10

Key Account Management Account Management Management Suppliers 10

SmartKarrot

APRIL 13, 2023

In today’s economic environment, effective account management is essential for building and maintaining strong client relationships and achieving growth. Top 20 Account Management Influencers 2023 [Listed Alphabetically] 1.

Account Management 11

Account Management Key Account Management Management B2B 11

SmartKarrot

NOVEMBER 9, 2022

This is where account 360 comes into the picture. Finding the time to dedicate to key account planning is one of the biggest issues for key account managers and strategic planning executives alike. But, before we look at the template, it is important to understand the concept of account planning.

Account Planning 10

Account Planning Key Account Management Account Management Client Relationships 10

SmartKarrot

NOVEMBER 2, 2022

The post-sales activities focus on nurturing client relationships. Businesses achieve these objectives by finding out their clients’ goals and providing all the necessary support to them for achieving their goals satisfactorily. Challenges are inevitable in growing customer accounts. Not all customers are made equal.

Account Management 10

Account Management Management Key Account Management Stakeholders 10

SmartKarrot

OCTOBER 28, 2022

This approach is called strategic account management for enterprises (also known as key account management). The Responsibility of Strategic Account Manager. These managers serve as a link between the business and the many parties involved with the customers.

Account Management 10

Account Management Management Key Account Management Decision-making 10

Red Star Kim

DECEMBER 5, 2023

Leadership and the In-Group/Out-Group Phenomenon (blanchard.com) Create a sense of unity by reminding people we are on the same team and all striving for the same results (happy clients and increased profits). A similar approach would be to unite people behind the need to focus on client interests and overcoming competitor activity.

CRM 100

CRM Marketing Interpersonal Skills Client Relationships 100

Red Star Kim

JUNE 16, 2022

The MBL workshop on Referrer and Intermediary Management earlier this week combined those in front-line fee-earning roles (e.g. employment and family solicitors) with those from marketing and business development in legal, tax, wealth management and property firms. The constraints for those regulated by the FCA were acknowledged.

Management 130

Management Key Account Management Digitalization Communication 130

Red Star Kim

SEPTEMBER 5, 2023

Topics include: Professional and Practical skills for Marketing & BD Assistants, The Proactive Marketing Executive and Future Marketing Manager. Training for lawyers, accountants, surveyors and consultants I create and deliver a wide range of training workshops for fee-earning staff.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147