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Do you know how the top keyaccountmanagers (KAMs) become the top KAMs? They don’t just respond to an account’s needs—they anticipate them, creating proactive strategies that build trust and deepen relationships. Yet many companies overlook the potential within their existing client base.
This process involves multiple product demonstrations, engaging with IT, procurement, and finance stakeholders, and significant customization to meet the client’s needs. Compared to small or mid-sized business (SMB) sales, enterprise sales typically entail a longer decision-making process, more resources, and more stakeholders.
15 Reasons Why You Might be a Bad AccountManager Bad keyaccountmanagers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad keyaccountmanager and how to turn yourself into a good one. Warwick Brown // AccountManager Tips.
Are you doing keyaccountmanagement the hard way? Effective keyaccountmanagement requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. Let's take a look at 7 of my favourite keyaccountmanagement tools.
KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance keyaccountmanagement processes. Interested in seeing a KeyAccountManagement solution to help you retain and grow key customers?
When we work with KeyAccountManagers (KAMs) we are often impressed by their knowledge, skillsets and attitudes that drive them to success. See if you can learn from them and create the success they enjoy: They recognise that KeyAccountManagement is a business mindset, not a sales initiative.
Is a keyaccountmanager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.
Keyaccountmanagement best practices ← Back to blog In today’s competitive landscape, effectively managingkeyaccounts is not just a strategy: It’s a necessity. The primary objective of this strategy is to either maintain or expand the profits derived from these key or strategic accounts.
KeyAccountManagement (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. They must also collaborate with marketing, sales, and product development teams to ensure that their clients receive the best possible service and support.
What sets exceptional sales managers apart? Nowhere is this more critical than in KeyAccountManagement (KAM) , where stakes are higher, relationships are deeper, and opportunities require strategic finesse. This allows managers to coach their teams on navigating complex stakeholder dynamics with precision.
By leveraging proven sales methodologies, your team can uncover valuable insights, build rapport, and foster relationships that withstand the test of time. Sales methodologies -> Data -> Meaningful conversations -> Sustainable clientrelationships Sandler’s Sales Methodology stands out as a top choice among these methodologies.
Imagine you’re a keyaccountmanager at a multinational corporation. Your day-to-day involves navigating complex client organizations, each with its own layered hierarchy and network of decision-makers. For keyaccountmanagers, org chart software is particularly valuable.
Org Chart by DemandFarm, a 100% Salesforce-native app, empowers sales and accountmanagement teams to visualize complex organizational hierarchies, create context-rich relationship maps, and develop effective engagement strategies—all within Salesforce.
Relationship Mapping, also known as Customer Relationship Mapping, RelationshipManagement, or StakeholderManagement is a way of mapping B2B relationships between large organizations. It can be a complex task, as large enterprises often involve multiple stakeholders in a buying decision.
This feature creates interactive Org Charts by using the contact data you already have in Salesforce, giving you the full overview of your clients’ organizational hierarchy. In short, the term KeyAccountManagement can be summed up to ‘value creation’ for the customer. Arpedio Org Chart in Salesforce.
What Is an AccountManager? Behind every strong sales team stands an effective keyaccountmanager. It’s his or her job to keep a cool overview and pull the right strings to maintain healthy and beneficial relationships that last. Process of Managing the Accounts for Business.
Accountmanagement plays a central role in building lasting clientrelationships and ensuring customer satisfaction. In today’s dynamic business environment, manual accountmanagement methods are often time-consuming, prone to errors, and outdated. Superior together.
Keyaccountmanagers must foster strong relations with their clients, especially high-value ones, to ensure retention. A KAM tool can help you manage and enhance clientrelationships especially with the top revenue contributors. Poor customer service can also contribute to churn.
Key Elements of an Effective Crisis Playbook KeyAccountManagers navigate business and people. Here, we dissect the fundamental elements that form a formidable crisis strategy for KeyAccountManagers. But what constitutes an effective playbook?
Not project management systems, not CRM systems, but having a dedicated system to guide the agency accountmanagement team, when it comes to managing and delve developing existing clientrelationships. Kapta is a keyaccountmanagement platform. – how to avoid client churn.
In the ever-evolving landscape of customer success and keyaccountmanagement, the significance of relationship building remains paramount. The Fundamentals of Relationship Building Be Intentional Approaching clientrelationships with intentionality is a key starting point.
This is where account 360 comes into the picture. Finding the time to dedicate to keyaccount planning is one of the biggest issues for keyaccountmanagers and strategic planning executives alike. But, before we look at the template, it is important to understand the concept of account planning.
The post-sales activities focus on nurturing clientrelationships. Businesses achieve these objectives by finding out their clients’ goals and providing all the necessary support to them for achieving their goals satisfactorily. Challenges are inevitable in growing customer accounts. This is certainly not an easy task.
Serve as the technical point of contact for new Enterprise and Professional account setups. Lead the onboarding process by translating the client’s visual requirements to our production team and system, and handle client systems training. Build successful client relations and handle day to day operations.
One common challenge is the transition of key decision-makers during the sales process. Pragya stressed the importance of maintaining communication with stakeholders, ensuring that both the decision-makers and end-users understand the product’s purpose and value.
However, far too often, companies do not have a set process in place for developing these crucial clientrelationships. Implementing a comprehensive accountmanagement program is the greatest approach to preventing an expensive breakup with your most valuable clients.
The MBL workshop on Referrer and Intermediary Management earlier this week combined those in front-line fee-earning roles (e.g. employment and family solicitors) with those from marketing and business development in legal, tax, wealth management and property firms. We tried out various tools (e.g. Get back out there after Covid.
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