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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

CRM tools are not designed to manage triggered work streams or focus on sustaining and protecting ongoing revenue and client relationships – all activities that are fundamental to the successful implementation of a strategic accounts approach. For leadership, they provide visibility into account team activities and productivity.

CXM 520
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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

At launch, the GAM program was proposed by senior leadership and sponsored by our Board of Directors. Establish Internal KPIs: We measure the success of our practice by tracking specific KPIs, including satisfaction, loyalty, expansion, diversification, retention value and relationship equity value.

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Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit

Red Star Kim

Thought leadership is a fantastic strategy to lead integrated, multi-channel campaigns and here are some current examples. So here is a Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit. client relationship management (CRM) (kimtasso.com) JLL. Arcadis: The Sustainable Cities Index.

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Soft skills revisited – with a leadership perspective

Red Star Kim

This article “Soft skills revisited – with a leadership perspective” has just been published on Lexology. This lack of listening caused a plethora of problems for those trying to build empathy and trust in order to create client relationships and sell legal services. Listening is now the new superpower.

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Spotlight on Richard Chaplin, PM Forum and Managing Partners’ Forum

Red Star Kim

That would give anyone great insight into leadership and management. Leadership Development Programme Last year I worked with Richard to research and develop the exciting new Leadership Development Programme for practice and functional leaders in the professions. No surprise that he’s a networking super-connector.

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My Deep Dive Into Conceptual Selling — Here's What I Learned

Hubspot Sales

This insight led to a thought leadership strategy that positioned them as industry experts. Stronger client relationships through deep problem exploration. Your questions become more specific, your solutions more strategic, and your client relationships more enduring. Create mutual value with conceptual selling.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. The OnePlace legal client relationship management system was acquired by InTapp in 2019. OnePlace/Intapp Another delegate mentioned he liked using this system.