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In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate.
Definition of key account management. If you're not sure what key account management is, don't worry, you're not alone. In other words, spend more of your time and resources on the clients with the best growth potential. Before we get to that, let me explain how key account management became a business strategy.
15 Reasons Why You Might be a Bad Account Manager Bad key account managers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key account manager and how to turn yourself into a good one. Define a vision and mission that aligns with your client's objectives Set goals.
How much money does a key account manager make? Find out the average salaries for key account managers in Australia, India, the United Kingdom and the United States and what the job is REALLY like before you decide if it's for you. Earning potential Key account managers earn significantly above the national average of major markets.
KPIs for SalesManagers. Client Acquisition Rates. Sales Volume by Location. Existing Client Engagement. Salesmanagers -- and particularly field salesmanagers -- can often feel like they are trapped in a fog. This is the metric that managers most consistently monitor.
Here are some of the key takeaways from Mercuri Internationals fresh-off-the-press 2025 Future State of Sales Skills report, based on insights from 591 sales professionals globally, gathered through a survey we conducted at the end of 2024. From this research, 65 individual sales skills were identified and categorized.
Behind every high-performing sales team is a manager who doesnt just oversee but inspires, strategizes, and drives impactful results. Salesmanagement today demands more than ever beforeits a delicate balance of leadership, technology, and insight. What sets exceptional salesmanagers apart?
Trapped in reactive account management? Get tips to be proactive and transform clientrelationships, unlock sales opportunities and gain strategic partner status.
At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with clientrelationshipmanagement” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.
On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. You'll learn why a focused and intentional account management strategy is essential for net revenue retention and account expansion.
Enterprise sales are characterized by growing competition, more complex buyer journeys, and increased sales cycle times by over 50%. In this guide, we’ll delve into the intricacies of enterprise sales, their importance, key stages, and the metrics that will help you optimize your strategy as a key account manager.
Do you know how the top key account managers (KAMs) become the top KAMs? They don’t just respond to an account’s needs—they anticipate them, creating proactive strategies that build trust and deepen relationships. Key Focus Areas for High-Impact Account Management Teams 1. Core Traits of High-Performing Account Managers 1.Relationship
Referrer Management – Capacity and Capability Capacity – Rational elements of referrer management Throughout the workshop we considered how leadership and organisation (rational activity) supports effective referrer management. Some looked to LinkedIn’s Sales Navigator to drive data and process. amongst us.
At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Selling challenges in professional services: Sales processes and skills. Their fee-earners are often in the same boat.
While many companies are hyper-focused on making the sale, building lasting relationships with customers is an essential aspect of achieving sustainable business growth. Essentially, account development is the go-to organization for managing the sales process and determining the revenue-generating potential of customer accounts.
You don’t need a tutor to realize the importance of optimizing your sales team’s efficiency. Here is the simplest way—your sales team is in a rut if you don’t get satisfactory answers to the following questions. Are our sales teams consistently meeting targets and improving conversion rates?
Account managers are the liaison between a company and its clients. Whether you’re a candidate or a hiring manager, you’ll need to brush up on account manager interview questions before making any big decisions. You can practice formulating answers that highlight your skills as an account manager.
The post Master Cross-Selling: The Secrets No One Else Is Talking About first appeared on The KAM Coach Unlock the secrets to mastering cross-selling with strategies top sales pros keep to themselves. Learn how to boost sales and build stronger clientrelationships.
The demand for sales roles only keeps growing. According to research published by HireDNA, sales roles shot up by 65% in 2021, totaling around 700,000 positions in the US alone. READY TO START A CAREER IN SALES? READY TO START A CAREER IN SALES? Be a Certified Professional HubSpot Sales Representative.
Continuous learning and skill development will be essential for sales teams to stay competitive. With 44% of workers’ skills expected to be disrupted in the next five years, the current state of sales training is insufficient. Recommendations for building a stronger sales team 1. Discover more related content here.
Considering a career in sales but want something that pushes the limits of a traditional sales rep’s role? Enter, the sales analyst. It’s a sales operations role that’s less about selling a product or service to customers and more about selling next steps and solutions to your internal sales team. Sales Analyst.
At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Here is a summary of the sales targeting toolbox for professional services firms.
Beyond renewals, existing accounts present a great deal of new revenue and partnership opportunities for sales pros who understand their continued role as account manager. In this space, account managers identify and create opportunities by positioning solutions aligned with customer goals, challenges, and initiatives.
If you ask most executives if they have a sales process , they’ll immediately say yes. But when you ask them to describe their sales process, their descriptions vary wildly. To some, a sales process means milestones in their sales pipeline. Having clear definitions for your sales process matters a lot.
One of my first customer visits as a young salesmanager was in support of a salesperson — with a client I hadn't met before. Prior to the visit, we had done a lot of technical work for the client's company, substantially improving its product. 5 Traps to Avoid as a SalesManager. Not Being Prepared.
Are you doing key account management the hard way? Effective key account management requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. Let's take a look at 7 of my favourite key account management tools. Table of Contents. (1) Conclusion.
Whether your organization has a dedicated Account Management team, or your salespeople are in charge of managing their own accounts, it’s important to establish account management KPIs to measure performance and effectiveness. Measurement Controls Sales Behavior Remember, what you measure will steer salespeople’s behavior.
For starters, entrepreneurs must find skilled professionals who have a knack for building clientrelationships. Project managers look up their respective clients details in the spreadsheet and send timely follow-ups and updates. Each manager might end up creating a separate spreadsheet for their clients.
This post will explain the difference between the hunter and farmer sales persona and how they take on sales activity. Below we’ll go more in-depth into each sales persona and its main characteristics. The Hunter Sales Persona. The Farmer Sales Persona. The Trapper Sales Persona.
This post summarises some of the key themes emerging from the recent online MBL “How to manage and grow your private client practice” full day session . Manage and grow your private client practice – Recruitment, Performance, Segmentation and ROI. Larger professional services firm were using automation in this area.
Meaningful conversations, fueled by a deep understanding of your clients’ needs, are the key to building trust and loyalty. Sales teams, armed with the right data, can tailor their approach to each customer, ensuring their needs are met and their satisfaction is maximized. And that’s where your true success lies.
Sales Process Quiz. Dooly have a fun, and interesting quiz to help you figure out just how effective your sales process is. Knowing how to use a CRM is an essential competency for sales, key account management, customer success and many more. It only takes 2 minutes and it'll show you where potential gaps are.
As a startup, having a well-running sales pipeline is vital to facilitate sales actions and help your team close deals faster. Read on to learn more about the importance of sales pipelines for your business and how to manage a sales pipeline for your startup. What is a sales pipeline?
KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance key account management processes. Interested in seeing a Key Account Management solution to help you retain and grow key customers?
One of your best options for managing your clientrelationships is customer relationshipmanagement software, called a CRM. CRMs specialize in shaping the customer experience , not just organizing client contact details and property specs.
In the competitive world of sales, the art of relationshipmanagement is a pivotal factor that drives success. Effective relationshipmanagement in sales is not just about making connections; it’s about building and maintaining long-term partnerships that benefit both parties.
But, for B2B companies, it falls to the sales team or the key account management team to ask. Sales Insights Lab surveyed 400 salespeople to gain insights into today's selling world. rarely ask for a referral. ” If you're not asking your clients for referrals, you're missing out on a huge opportunity.
These companies are also discovering that placing women into sales leadership roles is good for business and critical for paving the way for them to ascent into the highest executive ranks. This statistic accounts for promotions across all industries, including sales. In fact, women are underrepresented in B2B sales across all sectors.
When it comes to driving business success , there are two crucial strategies that companies must master: Account Management and Opportunity Management. While they might seem interchangeable, understanding the key differences between these approaches is essential to building long-term customer relationships and maximizing revenue.
Is a key account manager the same as a salesmanager? Meet Anna, a diligent SalesManager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.
As an fan of Challenger sales (and the variant Insight Selling Insight selling – building on consultative selling models (kimtasso.com) I was delighted to see that one of the originators – Matthew Dixon – turned his focus to selling in professional services. Rainmaking best practice in professional services firms (Selling behaviours).
One of the most important decisions first-time entrepreneurs and sales leaders face is when and how to hire their first salesperson. Hiring too aggressively -- or not hiring for the right role -- can lead to accordion growth, and too much caution stunts sales and company growth. 5 Steps for Making Your First Sales Hire.
By adopting ARPEDIO’s advanced account management solutions, B.I.G. streamlined their processes, improved clientrelationships, and enhanced strategic thinking. Prev Previous Client Case How National Express Accelerated Marketing An ABM/ABS Success Story #1 Account-Based Selling Platform Powerful alone.
She ran management development and leadership programmes at the BBC before founding a leading coaching consultancy. She touches on the differences between coaching, mentoring, training and line management too. A key theme is respecting the client’s right to choose – so that rules out the idea of coaches providing advice.
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