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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

CRM tools are not designed to manage triggered work streams or focus on sustaining and protecting ongoing revenue and client relationships – all activities that are fundamental to the successful implementation of a strategic accounts approach. CXM: Meet Your Customers’ Needs. This is where CXM shines.

CXM 520
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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

Flexibility : When the global pandemic rerouted our focus, we swiftly adjusted to meet our customer needs by leveraging the power of community. Total Cost of Ownership: Average client savings increased 52 percent , from $5.5 million at program launch to $8.4 million today. For the composite organization, that equates to $12.4

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7 Reasons Why Clients Ghost You (and What to Do About It)

Account Manager Tips

Make sure you have a system in place so your client gets a follow up call from you as soon as possible. Always have a meeting with your client scheduled for sometime in the future. Even if they ghost you between meetings, you have those placeholders to catch up. Client Relationship Building.

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My 10-Step Process for Nailing Prospecting on LinkedIn, According to AMP's CEO

Hubspot Sales

A lot of prospects are going to visit your profile before they consider scheduling a meeting — that’s why you need to ensure your page is airtight and engaging. I've never seen anyone book a meeting because they had AE or SDR in their title. Ultimately, LinkedIn prospecting is about converting conversations into meetings.

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5 Quick Tips to be a Better Key Account Manager

Account Manager Tips

Schedule your QBR's: Get your review meetings in the diary for the year. Create a contact plan: Create a plan to engage with ALL your clients, not just your favourites or those that make the most noise. Invite your client to recurring meetings for your business reviews for the required frequency (usually 3 months).

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15 Reasons Why You Might be a Bad Account Manager

Account Manager Tips

Send useful information that is valuable to your clients and stimulates conversation. Client relationships aren't built over email - so pick up the phone once in a while or setup a face-to-face meeting. You've had a great meeting with a client where you talked about all sorts of things. Mix-up the channels.

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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Sales people won the clients. More resources and attention on the needs of existing customers changed client relationships. Limited access to the client and usually via gatekeepers Preferred Partner. Has the most significant share of the clients' business and advises on using products and services effectively.