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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. The OnePlace legal client relationship management system was acquired by InTapp in 2019. Why do law firms needs SAM?

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Soft skills revisited – with a leadership perspective

Red Star Kim

So, it seemed appropriate to revisit the topic in the light of recent developments – the return to office working, the accelerating digital revolution, the escalating war for talent and the myriad other challenges facing the profession – all of which place huge demands on leaders. New soft skills for remote working.

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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

There’s an interesting quote for our remote working world: “Research from the Remotely Interested Report (2019) into communicating with deskless workers showed that the line manager as a communicator is so important that it impacts the effectiveness of all other communication channels in the organization”.

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4 Ways to Create Time and Space for Building Rapport Virtually

Hubspot Sales

Relationship building during virtual times is different but by no means is it impossible. By simply making the time and space for rapport , and being proactive in your relationship building efforts, you can build the strong client relationships that are essential for sales success.

Meetings 139
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How I Use Target Account Selling to Land My Dream Clients

Hubspot Sales

By narrowing your focus, you improve conversion rates and build lasting client relationships. When pursuing a social media marketing B2B SaaS client, I noticed their team discussing remote work challenges. Create and share content that addresses their specific challenges.

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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

Some guidance is provided: Be more visible – the PVI model (kimtasso.com) and Be visible, assert and challenge and remember your goals (kimtasso.com) Other points of interest How to engage fee-earners?

Marketing 130
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Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit

Red Star Kim

client relationship management (CRM) (kimtasso.com) JLL. Professional Services Thought leadership update – (kimtasso.com) FTI, Bidwells, Grist and Fieldfisher (November 2020). Property marketing case study – Integrated campaign on farmland value (kimtasso.com).