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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Sales people won the clients. More resources and attention on the needs of existing customers changed client relationships. Viewed as a supplier of products and services. Limited access to the client and usually via gatekeepers Preferred Partner. And everyone was happy (mostly - some clients are never satisfied!).

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7 Reasons Why Clients Ghost You (and What to Do About It)

Account Manager Tips

Usually our clients are more important to us than we are to them Especially if you're not a major supplier. I once had a client who told me my category was 5% of their spend, so they only wanted to spend 5% of their time managing it. Rebalance your communication expectations to align with your value as a supplier.

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15 Reasons Why You Might be a Bad Account Manager

Account Manager Tips

Send useful information that is valuable to your clients and stimulates conversation. Client relationships aren't built over email - so pick up the phone once in a while or setup a face-to-face meeting. Customers, competitors and suppliers Trends. How will are suppliers, capabilities and financial benefits assessed?

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5 Quick Tips On Building Better, Long-Term Client Relationships

MTD Sales Training

We like to partner with suppliers because it’s efficient and gets rid of the clutter. That helps salespeople to formalise and structure a strategic approach so the customer knows exactly what they can expect from their supplier. Mark Little, VistaPrint. Greg Shortell, Nokia. Happy Selling! Sean McPheat. Managing Director.

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How can agencies make client relationships more profitable?, with Chris Merrington

Account Management Skills

In this episode we talk about making client relationships more profitable. We covered so many different areas including: What clients really value and how to talk the client language. Why you need to establish and nurture senior client relationships. And so it’s about seeing your client as an equal.

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What to do when your client says they’ve found someone cheaper

Account Management Skills

An account director client of mine has been struggling with a client relationship. Unexpectedly, her long-standing, ‘satisfied’ client rejected her cost estimate for a new scope of work. The client explained she’d received a cheaper quote (almost 50% less) from an alternative agency.

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Building Relationships In Business – 6 Useful Tips

MTD Sales Training

The building of relationships in business is the biggest common denominator when ascertaining how we can increase our sales with current and new clients. So, what steps can you take to build closer relationships with current and future clients? Here are some ideas you would benefit from trying: 1) Do your research.