Remove Co-Creation Remove Communication Remove Publishing
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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. You'll select your key accounts with 15 criteria which are grouped into three categories: Growth, Harmony and Value Creation.

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Book review – Managing Brands

Red Star Kim

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

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How to transition from outside sales to inside sales

Nutshell

Not so with inside sales, where alignment between sales and marketing is critical for the creation of effective collateral and messaging. The Sell to Win Playbook collects 55 of the best expert sales tips we’ve ever published. The latter is a potential stressor, so it’s something to keep an eye on. Want to learn from the masters?

Sales 91
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The Marketing and Sales roles in this tight collaboration

Cosawi

At the point of inspiration, on the other hand, you could be artnering with a technology company to create a portal to help coaches communicate with parents on tryouts, workouts and scheduling. Marketing can help not only to co-create (with the SAM team) communication points but also to monitor how they are performing.

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AI for Content Creation

Strategic Communications

Dave Rogenmoser, CEO and co-founder of Jasper, agrees. Content creation tools allow teams to scale their creative operations quickly and with intention,” he says. The actual content creation, she says, should be left to humans. Moving forward, “Content creation technology will become more sophisticated and intentional.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

43% Yes – but it differs for some teams, territories and clients 17% Yes – the same across the firm 17% No – each client team adopts their own approach 25% No – we are developing it at present How good are your KAM information systems?

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ChatGPT: Opportunities and Risks Related to AI-Generated Content

Strategic Communications

PLAGIARISM May Habib is the co-founder and CEO of Writer , an AI writing platform. She notes that the real implication for plagiarism “is that content produced by ChatGPT can be directly shared or published as one’s own thoughts or ideas.” In the hope of finding the answers, I reached out to some experts to get their perspectives.