Co-Creation Customer Value Marketing 
Strategic Account Management Association
JANUARY 25, 2022
Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” The customer’s solution: a new patient care process for diverting lower-risk patients from the emergency department for immediate follow-up to an outpatient management clinic. By Emily Williams, Strategic Account Manager , Pfizer.
Strategic Account Management Association
OCTOBER 26, 2021
We need to focus on understanding the customer and helping the SAM deep dive in the customer environment and gain the insight and knowledge needed to deliver broader customer value. Adapting our corporate behaviors to fit the customer context. Creating strategic customer value and building trust requires time.
Strategic Account Management Association
JULY 13, 2021
A Center of Excellence (COE) Executive “buy-in and be in” Account-based marketing. By COE, we mean a centralized group of SAM experts and people who “get it” and who should be leveraged as the catalyst for instilling the mindset, processes and skill sets for distinctive go-to-market and customer-centric engagement models.
Luminas Strategy
MARCH 17, 2025
Or in more simple terms, Is your customers business at the center of yours? The truth is, in a market where disruption is the constant, the old models of customer engagement just dont work anymore. We’re beyond the era of customer satisfaction. We’re in the age of co-prosperity. Most likely, yes.
Hubspot Sales
JULY 7, 2019
Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? If the answer is “Yes,” chances are you understand your customers want partners, not vendors. In this section, summarize the following: Define customer’s vision/strategy. Target markets.
Cosawi
JANUARY 29, 2024
In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.
CoSell
MAY 27, 2021
Create: Customer experience and customer value is always the outcome. By recognizing the person beyond the label, you can support true co-creation. Take time to understand their business, brand, and values. Customer value is the top priority. What Does This Mean For You?
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