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20 ways to encourage valueco-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. Where to find it : Apple Podcasts | Google Podcasts | Spotify | Stitcher How do you define value? We hear the word "value" all the time. What does it actually mean?
To develop a value-based action plan, one must discover what their customervalues most. By focusing on your customers’ value expectations, you create opportunities to grow customer relationships that are more strategic in nature, which safeguards against competition while increasing customer loyalty.
The model identifies 4 key types of players: CustomersSuppliers Competitors Complementors Each player type holds strategic implications for organizations, influencing their operational and strategic decisions.
In a company meeting it was boldly declared: “The fundamental reason this corporation exists is to create value for its customers.” Everyone believed that Owens Corning had been creating customervalue for a long time, after all, they’d been in business since 1938. After all, this is how real improvement is made.
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