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20 ways to encourage valueco-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. Where to find it : Apple Podcasts | Google Podcasts | Spotify | Stitcher How do you define value? We hear the word "value" all the time. What does it actually mean?
In today’s economy that is disrupted and fast paced, marketing is key in this journey to co orchestrate the customer led, team enabled account Planning strategy and valuepropositioncreation to differentiate ourselves in the eye of our most important customers, generate revenue and mutual objective achievement.
In a company meeting it was boldly declared: “The fundamental reason this corporation exists is to create value for its customers.” Everyone believed that Owens Corning had been creating customervalue for a long time, after all, they’d been in business since 1938. Now, at Owens Corning the customer is at every meeting.
Technology Company: A leading technology firm used the Value Net Model to identify synergies with software complementors, leading to bundled offerings that enhanced customervaluepropositions and drove market expansion.
Percolate will be essential in helping Seismic widen our industry lead in enabling marketers do so in one-to-one customer interactions while also expanding our combined capabilities into all content initiatives and distribution channels. Doug Winter, Seismic co-founder and CEO. A well-presented value. Prospect Engagement.
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