DemandFarm

NOVEMBER 22, 2024

Data-Driven Decision-Making Effective KAMs use data to stay one step ahead. Monitoring Progress against KPIs Growth Planning: Do they proactively work with economic decision makers to co-create value-driven growth plans? This enables proactive adjustments based on real-time insights.

Key Account Management 52

Key Account Management Account Management Management Stakeholders 52

MDI Training

MARCH 25, 2025

AI complements these approaches by enhancing personalization, enabling real-time feedback, and increasing scalability, making leadership development even more effective and accessible. Roleplays and simulated scenarios: practicing leadership in a safe space The MDI AI Leadership Lab enables the creation of realistic leadership simulations.

Leadership 52

Leadership Digital Transformation Artificial Intelligence Co-Creation 52

Cosawi

JANUARY 24, 2025

This shift requires broadening Marketings role beyond the customer buying journey to include insight generation and case studies and to create value creation for mutual growth and ROI. Integration challenges include aligning diverse internal processes and breaking silos between Marketing, Sales, and Account Management teams.

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Brands can also be aspirational.

Management 130

Management Co-Creation Publishing Leadership 130

Arpedio

OCTOBER 11, 2021

The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. KAMs must embrace technology and data to support their program execution and informed decision-making. Digital Requirements for KAM.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Mike Kunkle

MAY 15, 2019

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Corporate buyers will also likely leverage AI in their problem-identification, research, problem-solving, and decision processes. Could AI have suggested/predicted the creation of the iPad?

Artificial Intelligence 130

Artificial Intelligence B2B Co-Creation Decision-making 130

Hubspot Sales

APRIL 23, 2024

After “consulting” some of the best consultants in the industry, I’ve created a list of which buzzwords/phrases can make you look like an expert and which ones you should avoid. These terms mean easy fixes a client can make that will make a big difference. These terms don’t only apply to marketing.

Co-Creation 110

Co-Creation Artificial Intelligence Decision-making Brainstorming 110

Mike Kunkle

MAY 11, 2022

Understanding general buyer personas and buyers’ journey or buying processes, including challenges, opportunities, impacts, needs, objectives, priorities (COIN-OP), decision process, decision criteria, decision roles, desired outcomes with metrics and measures, and consideration of both the decision makers’ business and personal needs.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

Hubspot Sales

MARCH 21, 2025

Over the last decade, disruption often entails leveraging technology to reimagine entire industries, from customer experience to operational frameworks, making the word synonymous with scalable transformation rather than just market entry. According to its co-founder, the company was born out of this frustration. Why is it disruptive?

Co-Creation 52

Co-Creation Innovation Cybersecurity Manufacturing 52

Hubspot Sales

NOVEMBER 26, 2019

Unless you have in-house resources that have expertise in implementing technology systems (and by expertise, I mean more than one project), it is a risk to your overall client relationship to lead the creation or implementation of a solution and can also hurt your chances of retaining the client or earning their referral. Full transparency.

Co-Creation 110

Co-Creation Government Decision-making Meetings 110

KAM With Passion

MARCH 17, 2022

Complex sales is about generating and winning opportunities and acquiring new customers in a B2B (private) or B2G (public/government) environment where different stakeholders are involved on the buyer’s side and the solution is partially or totally co-constructed with the customer. Unfortunately, this happens very often.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

Zendesk

DECEMBER 6, 2021

Instead of organizing around products, the organization puts the customer at the center of organizational decision-making. Instead of designing the customer journey around product creation and delivery, they organized around improving the experience for the customer. Know what success looks like.

Co-Creation 98

Co-Creation Customer Experience Profitability Decision-making 98

Red Star Kim

JUNE 15, 2023

42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

PartnerTap

JUNE 8, 2021

Making this cultural transition requires: Leaders who understand the new environment Empowering employees to make decisions Working collaboratively with partners Sharing data Leveraging automation and AI technologies. They need to make sure tech is a value add and is adopted by their team. Leadership.

Digital Transformation 83

Digital Transformation Digitalization Co-Creation Artificial Intelligence 83

DemandFarm

AUGUST 17, 2023

Discover the power of data-driven strategies that fuel intelligent decision-making and strategic planning. Explore how automation paves the way for rapid client segmentation and co-creation. Uncover insights into: Forging Data-Driven Brilliance: Get to the heart of sales success by leveraging clean and structured data.

Digitalization 52

Digitalization Co-Creation Digital Transformation Decision-making 52

Hubspot Sales

OCTOBER 17, 2018

It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content. We believed that we could increase our active users by making our 'loaner' video more educational and product focused." Make multiple versions of one ad.

Brainstorming 145

Brainstorming Co-Creation Media Onboarding 145

Cosawi

JULY 14, 2021

Driven by her desire to make a real difference to patients’ lives and following a successful 30-year career in executive sales and marketing roles in the pharmaceutical and biotechnology industry, Dominique now advices organizations on effective KAM business transformation and implementation. CO-ORCHESTRATION AND CO-CREATION .

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Clarity Engagement Solutions

APRIL 26, 2021

Pharmaceutical companies can embrace a compelling opportunity to make a strategic and critical shift. And they need to talk as a way to make sense of and validate their own re-worked strategies for moving forward. We take the complex and make it simple. Things have changed. Priorities have shifted. Your customers want to talk.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Clarity Engagement Solutions

APRIL 26, 2021

Pharmaceutical companies can embrace a compelling opportunity to make a strategic and critical shift. And they need to talk as a way to make sense of and validate their own re-worked strategies for moving forward. We take the complex and make it simple. Things have changed. Priorities have shifted. Your customers want to talk.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Hubspot Sales

DECEMBER 18, 2024

It makes it really quick to find your location-based keywords and start building pages to rank and help customers find you in those areas. In Action Dexter Chu , head of marketing at data enablement platform Secoda , shares their take on how franchises can use AI to make data more accessible throughout an organization.

Food and Beverage 52

Food and Beverage Artificial Intelligence e-Learning Manufacturing 52

Clarity Engagement Solutions

APRIL 26, 2021

Until now, this critical change has been partially, (or in a few sad cases), completely ignored.COVID-19 didn’t start the argument in favour of making this strategic shift but it might just finish it. And they need to talk as a way to make sense of and validate their own re-worked strategies for moving forward. Things have changed.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Hubspot Sales

MAY 22, 2018

From registering with the government to getting the word out about your business to making key financial decisions, here’s an overview of what you'll need to do to start a successful business. How to Make a Business Plan. Narrow down what makes you different. What makes yours stand out from the others?

Finance 145

Finance Business Planning Small Business Investors 145

Clarity Engagement Solutions

APRIL 26, 2021

COVID-19 didn’t start the argument in favour of making this strategic shift but it might just finish it. And they need to talk as a way to make sense of and validate their own re-worked strategies for moving forward. We take the complex and make it simple. Things have changed. Priorities have shifted. So, why hesitate?

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

SBI

AUGUST 23, 2021

With the acquisition, Bigtincan adds best-in-class solutions for course authoring, course content creation, 1:1 video coaching with AI-scoring, and readiness scorecards to help customers train, coach, and assess the buyer-readiness of all customer-facing teams including frontline sellers, field marketing, and support. Media Contact.

Co-Creation 55

Co-Creation Acquisition Financial Services Onboarding 55

MDI Training

MARCH 4, 2024

GenAI presents vast innovation poten tial , automating complex tasks, enhancing decision-making, and radically improving efficiency across various sectors. I have come up with 9 ethical considerations leaders have to make when it comes to integrating GenAI in their workplaces (this may also come up in the keynote).

Leadership 59

Leadership Digital Transformation Co-Creation Artificial Intelligence 59

Flevy

MARCH 20, 2024

This article aims to explore the significance of Open Innovation Programs within organizations, highlighting how Key Performance Indicators (KPIs) associated with this area can guide strategic decision-making, facilitate effective strategy formulation, and drive operational enhancements. Anatomy of a Strong KPI.

Innovation 52

Innovation Co-Creation Management Digital Transformation 52

Arpedio

OCTOBER 30, 2023

For account managers, the technology should provide insights and learning, making their job more manageable and more effective. But where does AI truly fit in, especially in a domain so deeply rooted in human interactions, emotions, and decision-making?

Co-Creation 52

Co-Creation Account Planning Artificial Intelligence Leadership 52

Strategic Communications

OCTOBER 3, 2023

Gartner defines them as experiences that “change customers’ understanding of their own needs and make them feel more confident moving in a new direction.” Video, she says, makes that happen. Content, products, or designs that are co-created by the brand and influencers from the very beginning will thrive in 2023.”

Marketing 80

Marketing Advertising Co-Creation Media 80

Zendesk

SEPTEMBER 19, 2022

Fix the problems.” — Ben Sardella , co-founder of Datanyze. We’ve fired top performers because they didn’t fit our culture [and slowed us down].” — Wiley Cerilli , CEO and co-founder of SinglePlatform. Many of them will be decision-makers sooner than you’d expect.” — Dzintars Lusis , managing partner at EF Finanses.

Co-Creation 52

Co-Creation Sales Decision-making Sales Leadership 52

QYMATIX

OCTOBER 19, 2021

Any swift question such as: “with which customers did we make the highest margin in the last six months?” Due to energy optimisation, we will avoid all customer visits unless otherwise necessary for a human co-creation. When it comes to sales analytics, most B2B sales associates are still addicted to Excel.

Artificial Intelligence 98

Artificial Intelligence B2B Computers and Electronics Internet 98

CoSell

MARCH 4, 2021

You need to present the idea of partnering in terms that make sense to them. To make smart decisions, share warm introductions, and achieve all the strategic inroads you envision—you need data. This is why it is so critical to make sure your partner is truly seeing their WIIFM. Using a platform like CoSell.io

Co-Creation 52

Co-Creation Decision-making Finance Software 52

MDI Training

NOVEMBER 14, 2023

Coach potentials: AI can make learning suggestions Answers from ChatGPT: The four main roles of a leader according to Covey – building trust, developing vision, implementing strategies, and coaching potential – can be supported to varying degrees by AI technologies. “What can humans do better?”

Leadership 52

Leadership Artificial Intelligence Digital Transformation Co-Creation 52

Farland Group

OCTOBER 4, 2022

But, if it is not the right time, and the foundation is not in place, you can lose ground and waste valuable resources trying to make it work. Consider these carefully as you make the decision to invest in a Client Advisory Council or Council. 9 Must Haves to Make Your Advisory Council a Success.

Co-Creation 45

Co-Creation Decision-making Prioritization Leadership 45

SBI

JANUARY 6, 2022

Through these methods, we can also handle sales training, analyze sales data to support decision-making, and engage salespeople in other development activities. Through these methods, we can also handle sales training, analyze sales data to support decision-making, and engage salespeople in other development activities.

Co-Creation 60

Co-Creation Sales Decision-making Negotiation 60

Planview

DECEMBER 12, 2022

Category creation can be a long, winding, and rewarding road. Then I put two-and-two together and noticed that Carey was the daughter of Scrum co-creator Ken Schwaber and excitedly took the call. It’s clear evidence that implementing a VSM solution makes it easy to know exactly when to re-platform! At the time, I was a Ph.D.

Digital Transformation 59

Digital Transformation Co-Creation Management Innovation 59

Arpedio

MARCH 7, 2022

ABM should be customer-led and team-enabled Sales and marketing need to co-orchestrate the account plan Mapping out the customer journey is absolutely crucial ABM starts with a mindset change and management needs to support this cultural shift Watch the LinkedIn Live session here. Key takeaways.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Account Management Skills

AUGUST 24, 2021

With the account management world, you do it based on the commitments you’re making to your customers. And a big customer is anyone who fits in that sort of 80/20 rule, you know, the small number of customers that make up a lot of your revenue and a lot of profits. So I said I was going to do this month, etc, etc.

Account Management 98

Account Management Management Account Planning Co-Creation 98