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Account Based Marketing interview by Pfizer COE

Cosawi

Driven by her desire to make a real difference to patients’ lives and following a successful 30-year career in executive sales and marketing roles in the pharmaceutical and biotechnology industry, Dominique now advices organizations on effective KAM business transformation and implementation. CO-ORCHESTRATION AND CO-CREATION .

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Book review – Managing Brands

Red Star Kim

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

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The 35 best pieces of sales advice for 2022 from sales experts

Zendesk

Fix the problems.” — Ben Sardella , co-founder of Datanyze. We’ve fired top performers because they didn’t fit our culture [and slowed us down].” — Wiley Cerilli , CEO and co-founder of SinglePlatform. Many of them will be decision-makers sooner than you’d expect.” — Dzintars Lusis , managing partner at EF Finanses.

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Book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic

Red Star Kim

She has published more than 160 academic articles, including the award-winning Harvard Business Review article “To be a better leader, give up authority” and had numerous appearances in the business media. Distribute responsibility, decision-making and control (and voluntary leadership). The proposed solution is Management 2.0

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How to Start a Business: A Complete Guide for Startup Entrepreneurs

Hubspot Sales

From registering with the government to getting the word out about your business to making key financial decisions, here’s an overview of what you'll need to do to start a successful business. How to Make a Business Plan. Too much detail isn't helpful in a business plan and will only distract and confuse stakeholders.

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