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List-building isn’t just for digital-only businesses, of course. For instance, you could offer… Discounts: Many retail and ecommerce stores offer one-time percentage discounts to people who subscribe to their email list. Co-marketing: Co-marketing happens when two companies create one piece of content together.
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Principals, creatives, digital strategist, very senior people, very junior people, just basically anyone that I had some sort of respect for in terms of the quality of their work. And we’ve never had ownership from a digital standpoint. That is the extent of our digital ownership, economy. There’s a lot to it.
Rand Fishkin, Co-founder and CEO, SparkToro. Rand Fishkin is the co-founder and CEO of SparkToro. Equipped with an extensive background in ecommerce and entrepreneurship, he handles all marketing and customer success efforts. Jason Parks heads The Media Captain, a digital marketing agency located in Ohio.
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