Remove Co-Creation Remove Event Remove Facilitation Remove Value Proposition
article thumbnail

Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Please let me know who you would recommend.

article thumbnail

The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

And my favorite is " 3 Components Every Value Proposition Must Have.". Another must-watch video introduces the core concept of a book Cialdini co-authored with Steve Martin and Dr. Noah Goldstein called “ The Small Big ” -- the secret to finding the smallest change that will have the biggest impact. 3) Influence at Work.

article thumbnail

Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg

Arpedio

Tailored Value Delivery: Beyond the initial sale, it’s vital to provide a tailored value experience that aligns with the customer’s needs. Leadership alignment & transformation: The rapid evolution in enterprise sales, especially in light of recent global events, necessitates robust leadership.