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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. Beyond creating a COE and rethinking executive sponsorship, it is time to bring back Marketing in a co-orchestrator role as account-based marketing (ABM) to help accelerate the strategic account management journey. What’s next

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

This creates simplicity and focus in people’s development, provides continuity in career pathing and facilitates personalized learning journeys. The global COE can also help foster the creation of communities of practice to exchange best practices and scale them. 5: Thinking Globally and Acting Locally.

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The Ultimate Guide to Build a Top Performing Key Account Management Team from Scratch

DemandFarm

Monitoring Progress against KPIs Growth Planning: Do they proactively work with economic decision makers to co-create value-driven growth plans? Value Creation Frequency of value-driven interactions beyond basic account needs Use of data to identify opportunities for account growth Tailoring solutions to specific account objectives 5.

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A Playbook For Sales Leaders in a Time of Uncertainty

Brooks Group

If you’re a reader, they recently co-authored a book called Agile & Resilient: Sales Leadership for the New Normal where they explain how sales leaders can help their discouraged teams overcome and thrive in any business environment. Talk to a salesperson today to discuss your own playbook creation. What should they do?”.

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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Please let me know who you would recommend.

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Partner Ecosystems: How Partnerships Can Help You Expand Your Offerings and Retain Business

Hubspot Sales

Remember, effective ecosystems facilitate mutual growth. The primary reason partner programs underperform is insufficient attention to balanced value creation, says ODowd. That includes sharing marketing enablement resources and co-selling support. Youll build a sustainable growth cycle that benefits everyone.

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The Power of Peer Networks: An Interview with Katharyn White, Former CMO, T-Systems (Part II of II)

Farland Group

A: “One of the things I think is key in the preparation phase is: don’t prepare on the content—prepare on the questions you want to facilitate the discussion around. One of the things I think is key in the preparation phase is: don’t prepare on the content—prepare on the questions you want to facilitate the discussion around.”.