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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. In addition, a monthly touchpoint with the SAM is necessary to coach them, stay abreast of the account and prepare for customer meetings. Sponsors are critical in these uncertain and transformative times. What’s next ?

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A Playbook For Sales Leaders in a Time of Uncertainty

Brooks Group

If you’re a reader, they recently co-authored a book called Agile & Resilient: Sales Leadership for the New Normal where they explain how sales leaders can help their discouraged teams overcome and thrive in any business environment. Talk to a salesperson today to discuss your own playbook creation.

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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Please let me know who you would recommend.

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What type of B2B sales will still exist in 50 years?

QYMATIX

Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars. Meetings face to face are becoming a rare commodity. If you forgot to bring to any important material your meeting, you probably have direct access to it via Cloud and can show it to the customer from there.

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The Power of Peer Networks: An Interview with Katharyn White, Former CMO, T-Systems (Part II of II)

Farland Group

A: “One of the things I think is key in the preparation phase is: don’t prepare on the content—prepare on the questions you want to facilitate the discussion around. One of the things I think is key in the preparation phase is: don’t prepare on the content—prepare on the questions you want to facilitate the discussion around.”.

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Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Change the environment Move discussions from online meetings or the office. Particularly asking “How will this affect me?”. So we can engage emotions. Describe the desired outcome. A dialogue.

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The Ultimate Guide to Build a Top Performing Key Account Management Team from Scratch

DemandFarm

Monitoring Progress against KPIs Growth Planning: Do they proactively work with economic decision makers to co-create value-driven growth plans? Value Creation Frequency of value-driven interactions beyond basic account needs Use of data to identify opportunities for account growth Tailoring solutions to specific account objectives 5.