Remove Co-Creation Remove Facilitation Remove Organization
article thumbnail

FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. The SAM should be able to count on the help of the executive sponsor in amplifying the voice of the customer throughout the organization, particularly at the executive level. What’s next ?

article thumbnail

Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. The pandemic has forced organizations to pivot and reinvent how they engage with customers. These changes would otherwise have taken years.

article thumbnail

KPI Management: Open Innovation KPIs

Flevy

Open Innovation Programs represent a paradigm shift in how organizations approach innovation, moving beyond the confines of internal R&D to leverage the collective creativity and expertise of external partners. Here are the top 10 KPIs vital for assessing the effectiveness and impact of Open Innovation.

article thumbnail

The Power of Peer Networks: An Interview with Katharyn White, Former CMO, T-Systems (Part II of II)

Farland Group

A: “One of the things I think is key in the preparation phase is: don’t prepare on the content—prepare on the questions you want to facilitate the discussion around. One of the things I think is key in the preparation phase is: don’t prepare on the content—prepare on the questions you want to facilitate the discussion around.”.

article thumbnail

Bigtincan to Acquire Brainshark

SBI

With the acquisition, Bigtincan adds best-in-class solutions for course authoring, course content creation, 1:1 video coaching with AI-scoring, and readiness scorecards to help customers train, coach, and assess the buyer-readiness of all customer-facing teams including frontline sellers, field marketing, and support. About Bigtincan.

article thumbnail

Exploring the Influence of AI on Leadership Roles – an experiment by a CEO

MDI Training

AI can automate repetitive tasks, facilitate data analysis, and serve as a source of information, while humans bring their unique skills to manage complex situations and foster human relationships. AI does not yet have a (co-)decision-making role. They can react flexibly to unforeseen events and develop alternative solutions.

article thumbnail

Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. Q: Do you feel that a lot of the work you’ll need to do in building account-based growth will be around organization and culture? A: “Co-creation is crucial now. Those are some of the challenges I see at the moment.”.