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Book review – Managing Brands

Red Star Kim

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

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ChatGPT: Opportunities and Risks Related to AI-Generated Content

Strategic Communications

PLAGIARISM May Habib is the co-founder and CEO of Writer , an AI writing platform. She notes that the real implication for plagiarism “is that content produced by ChatGPT can be directly shared or published as one’s own thoughts or ideas.” In the hope of finding the answers, I reached out to some experts to get their perspectives.

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29 Tools & Resources for Today's Entrepreneur

Hubspot Sales

Xero is for accountants, bookkeepers, and small business owners who need help managing finances. It's a robust tool with dozens of features for managing finances, including bill management, invoices and payments, payroll, project profitability, cash flow, contractors, and reports. Squarespace. Under30 CEO. Pricing: Free. Pricing: Free.

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How to Start a Business: A Complete Guide for Startup Entrepreneurs

Hubspot Sales

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. Print advertising and article publishing. Tournaments.

Finance 145
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8 Local Government Public Dashboard Examples

Envisio

Bloomington’s strategic plan was co-created with residents alongside representatives of the city–including more than 400 community voices. It’s clear how much thought and care has gone into the creation of Bloomington’s community-based strategic plan and their performance dashboard.

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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

Another must-watch video introduces the core concept of a book Cialdini co-authored with Steve Martin and Dr. Noah Goldstein called “ The Small Big ” -- the secret to finding the smallest change that will have the biggest impact. He published a best-selling book of the same name. You don’t need to publish books to be YouTube-famous.

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Book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic

Red Star Kim

She has published more than 160 academic articles, including the award-winning Harvard Business Review article “To be a better leader, give up authority” and had numerous appearances in the business media. Experiment with ideas (where she refers to Seth Godin’s book “ Poke the Box” ). There’s a detailed explanation of the study.