Strategic Account Management Association

OCTOBER 28, 2020

Most of all, they proved that getting strategic account management right unlocks huge benefits in terms of growth, profitability, customer satisfaction and attainment of strategic goals. Want to enter this year’s awards?

Co-Creation 520

Co-Creation Global Accounts Account Management Profitability 520

Strategic Account Management Association

AUGUST 6, 2021

Director Global Account Management, Aramex. Aramex is a leading global provider of comprehensive logistics and transportation solutions, headquartered in Dubai and listed on the Dubai Financial Market. Its mission is to handle defined strategic key accounts. By Shahaboddin Wahdatehagh, Sr.

Supply Chain 520

Supply Chain Logistics Co-Creation Account Management 520

Strategic Account Management Association

JULY 13, 2021

The global COE can also help foster the creation of communities of practice to exchange best practices and scale them. They can be the anchor point for business case creation, communication and scaling opportunities across the organization. As a former practitioner, she is an accomplished international business leader.

Account Management 591

Account Management Innovation Co-Creation Organization 591

KAM With Passion

FEBRUARY 22, 2021

KAM processes also cover the specific collaboration and communication rituals with the strategic accounts and the programme’s governance. Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models. The Benefits a good practice of KAM.

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

KAM With Passion

MARCH 17, 2022

Complex sales is about generating and winning opportunities and acquiring new customers in a B2B (private) or B2G (public/government) environment where different stakeholders are involved on the buyer’s side and the solution is partially or totally co-constructed with the customer.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

KAM With Passion

JUNE 20, 2021

However, it is less broadly recognised that, when the company operates in a complex business ecosystem, and when the sales process itself is complex, it is absolutely mandatory for Key Account Managers to be highly proficient in complex sales. Advanced – Module 5: Driving co-creation with a truly strategic account.

Key Account Management 130

Key Account Management Account Management Co-Creation Account Planning 130

Cosawi

JANUARY 31, 2020

SAMs traditionally are the experts at co-creation, identifying customer pain points and solutions connecting them – guiding customers through the steps of exploration, research, validation, purchase and, ultimately, advocacy. This Venn Diagram illustrates how these two roles can work together to co-create value for the customer.

Co-Creation 52

Co-Creation Marketing Sales Innovation 52