article thumbnail

Learn from the best: The 2020 SAMA Excellence Awards winners

Strategic Account Management Association

Most of all, they proved that getting strategic account management right unlocks huge benefits in terms of growth, profitability, customer satisfaction and attainment of strategic goals. Want to enter this year’s awards?

article thumbnail

How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Director Global Account Management, Aramex. Aramex is a leading global provider of comprehensive logistics and transportation solutions, headquartered in Dubai and listed on the Dubai Financial Market. Its mission is to handle defined strategic key accounts. By Shahaboddin Wahdatehagh, Sr.

article thumbnail

Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

The global COE can also help foster the creation of communities of practice to exchange best practices and scale them. They can be the anchor point for business case creation, communication and scaling opportunities across the organization. As a former practitioner, she is an accomplished international business leader.

article thumbnail

3 Key Commercial Capabilities to serve customers and grow revenue

KAM With Passion

Complex sales is about generating and winning opportunities and acquiring new customers in a B2B (private) or B2G (public/government) environment where different stakeholders are involved on the buyer’s side and the solution is partially or totally co-constructed with the customer.

article thumbnail

Why Start a (True) Key Account Management Initiative?

KAM With Passion

KAM processes also cover the specific collaboration and communication rituals with the strategic accounts and the programme’s governance. Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models. The Benefits a good practice of KAM.

article thumbnail

Account Based Marketing interview by Pfizer COE

Cosawi

Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. CO-ORCHESTRATION AND CO-CREATION . Bring these skills and knowledge together to help co-create and implement solutions that deliver value for the Key Account and ultimately patients.

article thumbnail

How to define a strong KAM Training Path

KAM With Passion

However, it is less broadly recognised that, when the company operates in a complex business ecosystem, and when the sales process itself is complex, it is absolutely mandatory for Key Account Managers to be highly proficient in complex sales. Advanced – Module 5: Driving co-creation with a truly strategic account.