Cosawi

JULY 14, 2021

Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. Marketing within KAM is an ABM approach, rather than one focused on a therapeutic area or brand and connects with brand marketing to build value beyond the products and services. CO-ORCHESTRATION AND CO-CREATION .

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

KAM With Passion

JUNE 20, 2021

However, it is less broadly recognised that, when the company operates in a complex business ecosystem, and when the sales process itself is complex, it is absolutely mandatory for Key Account Managers to be highly proficient in complex sales. The training module also covers how to build an Account Strategy and the associated Action Plan.

Key Account Management 130

Key Account Management Account Management Co-Creation Account Planning 130

Mercuri International

MAY 23, 2023

Develop & deliver value SAMs build an impactful value proposition that resonates with the customer’s needs and deliver it as an engaging message. AI tools to augment the SAM: Collect value propositions from virtual sales meetings across the organization. Selection and deselection of strategic accounts.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52