Strategic Account Management Association

JANUARY 3, 2023

The ever-shifting landscape of the digital economy has created a new demand for solutions to emerging problems, representing both a threat and opportunity for strategic account managers. The post Understanding the Hidden Needs of Key Accounts for Sustained Growth appeared first on Strategic Account Management Association.

Account Management 520

Account Management Digitalization Co-Creation Management 520

Hubspot Sales

DECEMBER 17, 2024

Think invoice creation, fraud detection, and ordering these processes can be easily automated and monitored for errors. While entering numbers is often monotonous, its also critical that you enter the correct information into your payment processing system. Its your best co-worker. AI in payments is no different.

Artificial Intelligence 98

Artificial Intelligence Co-Creation Decision-making Small Business 98

Hubspot Sales

FEBRUARY 15, 2019

And whether we're instant messaging a co-worker or chatting with customer support on our favorite website, we often get a response almost instantly. And this information can be used to convert prospects to customers and inform business decisions across departments (i.e., sales, marketing, and customer success). LivePerson.

Software 145

Software Software Co-Creation CRM 145

KAM With Passion

OCTOBER 27, 2020

First, truly complex sales , those where many stakeholders are involved with often contradictory expectations, where the proposed solution is co-constructed with the prospective customer. Third, Key Account Management , i.e. the establishment of privileged relationships and the co-creation of value with truly strategic customers.

B2B 130

B2B Co-Creation Account Management Key Account Management 130

Arpedio

OCTOBER 11, 2021

The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. Learnings can, in turn, inform an evolving program and support agile shifts in strategy when needed. Executive Director, AbbVie. Share on email.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

MDI Training

MARCH 25, 2025

Roleplays and simulated scenarios: practicing leadership in a safe space The MDI AI Leadership Lab enables the creation of realistic leadership simulations. In times when informal learning and micro-learning are becoming increasingly important, chatbots are extremely attractive learning companions.

Leadership 52

Leadership Digital Transformation Artificial Intelligence Co-Creation 52

MDI Training

APRIL 14, 2025

Knowledge : Ensure that all employees receive the necessary information and training. Encourage a growth-oriented mindset , enable co-creation, and pay attention to your stability because only those who are stable themselves can accompany others through challenging times.

Digital Transformation 52

Digital Transformation Co-Creation Leadership Construction 52

Hubspot Sales

JULY 7, 2019

Include the following information: Whitespace analysis. Discuss value co-creation with your customer. Today’s customer desires a strategic partner to deliver value across their organization. Current sales performance. Current margin performance. Wins or loses over last 12 months. Section 5: Competitor Analysis.

Account Planning 142

Account Planning Co-Creation Account Management Negotiation 142

Red Star Kim

JUNE 15, 2023

Boardroom Insiders – Database of 40,000 executive profiles Home Boardroom Insiders Companies house – Financial accounts and directors of UK Companies Get information about a company – GOV.UK (www.gov.uk) Beauhurst – 35,000 of the fastest growing companies in the UK. Can also look at companies in a particular sector (e.g.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

SBI Growth

NOVEMBER 2, 2012

Gordon Moore, co-founder of Intel, introduced this simple premise in 1965: transistor and computer-processing power would double every year. If buyer’s abilities to master content are doubling every year, is your ability to inform growing at the same rate? Acquire talent : get the right content creation talent with the right skills.

Marketing 113

Marketing Co-Creation Publishing Organization 113

Hubspot Sales

MARCH 21, 2025

This means that you must pair innovation with flawless execution to enable scale and sustained impact, ensuring new ideas can reach mass adoption and fundamentally reshape industries, Avi Pardo, Co-founder and Chief Business Officer at LeapXpert , shares. According to its co-founder, the company was born out of this frustration.

Co-Creation 52

Co-Creation Innovation Cybersecurity Manufacturing 52

Mike Kunkle

MAY 15, 2019

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Could AI have suggested/predicted the creation of the iPad? Peterson, Ph.D., Dean’s Distinguished Professor of Sales, Northern Illinois University Professional Sales Program ]. Creativity/Ideation.

Artificial Intelligence 130

Artificial Intelligence B2B Co-Creation Decision-making 130

Hubspot Sales

NOVEMBER 26, 2019

Unless you have in-house resources that have expertise in implementing technology systems (and by expertise, I mean more than one project), it is a risk to your overall client relationship to lead the creation or implementation of a solution and can also hurt your chances of retaining the client or earning their referral.

Co-Creation 110

Co-Creation Government Decision-making Meetings 110

Hubspot Sales

JULY 25, 2023

Content Creation Generative AI tools like HubSpot’s Content Assistant can write copy for sales messages, proposals, or custom landing pages. 18% of sales professionals use AI for content creation, making it the most popular use case. Research AI excels at interpreting large data sets and summarizing information.

Co-Creation 98

Co-Creation Artificial Intelligence Sales Onboarding 98

Mike Kunkle

MAY 11, 2022

As applicable, understanding of vendor and channel partners and how to most effectively build relationships and engage with them to uncover, manage, and win opportunities through the effective co-creation of solutions for customers. Value Creation. That’s a lot of information to absorb, isn’t it? SFE FUNDAMENTALS.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

KAM With Passion

MARCH 17, 2022

Complex sales is about generating and winning opportunities and acquiring new customers in a B2B (private) or B2G (public/government) environment where different stakeholders are involved on the buyer’s side and the solution is partially or totally co-constructed with the customer.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

Zendesk

DECEMBER 6, 2021

Instead of designing the customer journey around product creation and delivery, they organized around improving the experience for the customer. Co-creating with customers can help avoid service issues by inviting customers to design experiences with you proactively.

Co-Creation 98

Co-Creation Customer Experience Profitability Decision-making 98

Hubspot Sales

OCTOBER 17, 2018

We also used the winning messaging to inform other pages," Webb said, "and make them more collaboration-focused as well.". In addition to serving as the co-founder of startups like Viximo and Boundless Learning -- which were both acquired -- he also worked in venture capital (VC) as an entrepreneur-in-residence. Noah Kagan ( OkDork ).

Brainstorming 145

Brainstorming Co-Creation Media Onboarding 145

QYMATIX

OCTOBER 19, 2021

The information found in these industry books could easily be outdated. If you had forgotten some information, there was no possibility to check the internet or send information quickly via an electronic mail. Augmented reality glasses update the salesperson with the latest information on the industry and the customer.

Artificial Intelligence 98

Artificial Intelligence B2B Computers and Electronics Internet 98

Zendesk

OCTOBER 26, 2023

Pete Kazanjy, co-founder of Atrium, shares his tips on how to build a successful business and discusses how he formed a 35,000-member sales community by creating top-tier content. We had 10 SDRs [sales development representatives], and our opportunity creation was dramatically lower than when we had three SDRs.”

Co-Creation 59

Co-Creation Sales Software Software 59

Hubspot Sales

MAY 30, 2023

ChatGPT, for example, draws input from a vast historical dataset of online information. The most popular use cases for generative AI tools in sales are: Content creation (18%). What we like : This content assistant is easy to use and keeps all your content creation in one place, rather than toggling between tools.

Co-Creation 124

Co-Creation CRM Sales Value Proposition 124

Hubspot Sales

APRIL 23, 2021

This entrepreneur resource helps you manage employee information and payroll, while giving employees an all-in-one place for accessing benefits and important company information. Squarespace is a website creation and management tool to get your business online and ready for customers. Squarespace. SurveyMonkey. Under30 CEO.

Small Business 126

Small Business Finance Banking eCommerce 126

Strategic Communications

MAY 16, 2023

Dave Rogenmoser, CEO and co-founder of Jasper, agrees. Content creation tools allow teams to scale their creative operations quickly and with intention,” he says. AI simply cannot produce accurate content if it doesn’t have enough information available to learn from,” she says. Writer is another example.

Co-Creation 52

Co-Creation e-Learning Publishing Media 52

CSSP

MAY 31, 2019

First of all, financial plans are important, but value creation always drives financial results. Financial plans rarely cause value creation – and the success that comes with it. Therefore, make sure you take the time to find and organize information that will help you decide the course of your business. Co-Author, M.

Co-Creation 52

Co-Creation Finance Marketing Meetings 52

Nutshell

AUGUST 6, 2020

Most episodes are five to ten minutes long and deliver actionable advice on topics like SEO, content creation, and social media. Joe Pulizzi and Robert Rose, the founders of the Content Marketing Institute, co-host the This Old Marketing podcast. But every video he does create is packed with information. Marketing Over Coffee.

Internet 90

Internet Marketing Co-Creation Media 90

Red Star Kim

SEPTEMBER 26, 2023

Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. Lewin, an early writer on individual change, talked about the need to “unfreeze” people from the way they usually behave. So we can engage emotions.

Management 113

Management Co-Creation Communication Leadership 113

SBI

AUGUST 23, 2021

With the acquisition, Bigtincan adds best-in-class solutions for course authoring, course content creation, 1:1 video coaching with AI-scoring, and readiness scorecards to help customers train, coach, and assess the buyer-readiness of all customer-facing teams including frontline sellers, field marketing, and support. About Brainshark.

Co-Creation 55

Co-Creation Acquisition Financial Services Onboarding 55

Farland Group

NOVEMBER 30, 2023

Collaboration and Co-Creation: The purpose of a Customer Advisory Council is not just to disseminate information but also to foster collaboration. Balancing content means creating opportunities for open dialogue where customers can actively contribute to the co-creation of solutions and strategies.

Co-Creation 40

Co-Creation Customer Experience Meetings Organization 40

Hubspot Sales

DECEMBER 18, 2024

That could be anything from sourcing specific customer information to location-based revenue figures. Additionally, Kaufland's data and analytics team integrated documentation into their table creation process to ensure all data is verified and up to date, reduced time to insight, and increased transparency.

Food and Beverage 52

Food and Beverage Artificial Intelligence e-Learning Manufacturing 52

QYMATIX

OCTOBER 19, 2021

The information found in these industry books could easily be outdated. If you had forgotten some information, there was no possibility to check the internet or send information quickly via an electronic mail. Augmented reality glasses update the salesperson with the latest information on the industry and the customer.

Artificial Intelligence 72

Artificial Intelligence B2B Computers and Electronics Internet 72

Arpedio

OCTOBER 30, 2023

It’s the human touch, the subtle art of conversation, and the inquisitive nature of a salesperson that uncovers such information. The Essence of Co-Creation In their exchange, both Lee and Ulrik championed the principle of co-creation. Yet, AI’s power shouldn’t be underestimated.

Co-Creation 52

Co-Creation Account Planning Artificial Intelligence Leadership 52

CoSell

MAY 27, 2021

They can offer the company value and build trust by sharing customer information. They are the front line who can share valuable information about risks, forecasts, and what the end-consumer wants. By recognizing the person beyond the label, you can support true co-creation. Partners are not vendors.

Co-Creation 52

Co-Creation B2B Customer Value Profitability 52

Cosawi

JANUARY 29, 2024

In today’s economy that is disrupted and fast paced, marketing is key in this journey to co orchestrate the customer led, team enabled account Planning strategy and value proposition creation to differentiate ourselves in the eye of our most important customers, generate revenue and mutual objective achievement.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Hubspot Sales

MAY 3, 2024

I find it helpful and a positive experience, but I always cross-reference with other information sources. I interviewed Appareify Co-Founder Nora Salama about the pros of AI in customer service. As a content manager, I often borrowed another department's design resource specifically for video content creation.

Small Business 116

Small Business Media Co-Creation Publishing 116

Hubspot Sales

OCTOBER 8, 2019

The tool acts as a sales enablement coach creating automatic playbooks that help your reps easily share deal-making information. Best for: Centralizing company information. Bloomfire provides a secure, easy-to-navigate platform that stores any information your sales reps may need in a central location. Aritic PinPoint.

Sales 109

Sales CRM Software Software 109

ACT

NOVEMBER 5, 2024

With its powerful scheduling tools and AI-driven content creation , you can easily plan and publish posts automatically. AI content creation : Automatically generate social media posts. Key features and benefits of Canva AI image and video creation: Use prompts to generate AI images and videos.

Small Business 52

Small Business Media Marketing Co-Creation 52