Luminas Strategy

MARCH 17, 2025

We’re in the age of co-prosperity. Building a Mutual Value Engine Imagine a scenario where your innovation pipeline is driven by your customers strategic imperatives. Develop Co-Creation Platforms: Create platforms that enable your customers to actively participate in the development of your products and services.

Organization 81

Organization Co-Creation Innovation Decision-making 81

Chaordix Co-Creation

OCTOBER 29, 2019

The ability to innovate is essential to sustaining competitive advantage, and yet, some companies still tremble at the thought of inviting customers into their inner sanctum.

Co-Creation 74

Co-Creation Innovation 74

Account Manager Tips

MARCH 23, 2021

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. You'll select your key accounts with 15 criteria which are grouped into three categories: Growth, Harmony and Value Creation.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Account Manager Tips

JULY 6, 2022

20 ways to encourage value co-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. And what if we take it one step further and ask what it means to "co-create value" with our customers? Which is why co-creation is so powerful. We hear the word "value" all the time.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

Planview

NOVEMBER 20, 2015

Welcome to Spigit’s weekly link roundup, where we feature a carefully curated selection of our favorite links to great content on innovation, crowdsourcing, and more from around the web. The skinny: Learn about innovation disruption in the healthcare industry. Getting to ‘Yes’ for Corporate Innovation.

Innovation 63

Innovation Co-Creation Healthcare Digital Transformation 63

Hubspot Sales

MARCH 21, 2025

In this piece, I will share five examples of some of the most disruptive startups doing meaningful work, as well as the lessons they offer for those ready to innovate. Its about staying ahead, continuously innovating, and adapting to shifting market demands. According to its co-founder, the company was born out of this frustration.

Co-Creation 52

Co-Creation Innovation Cybersecurity Manufacturing 52

Arpedio

OCTOBER 11, 2021

The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Flevy

MARCH 20, 2024

Open Innovation Programs represent a paradigm shift in how organizations approach innovation, moving beyond the confines of internal R&D to leverage the collective creativity and expertise of external partners.

Innovation 52

Innovation Co-Creation Management Digital Transformation 52

KAM With Passion

FEBRUARY 22, 2021

For all organisations, large or small, who take it seriously, practicing KAM is about developing deep and strong relationships with truly strategic customers in order to accelerate innovation and growth. Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models.

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

Red Star Kim

JANUARY 16, 2023

I’m surprised at inward looking nature of the highest-ranked factors and how low both technology and innovation appear to be on firms’ agendas. I’m surprised at the apparent relative lack of innovation and creativity here. Client Experience (CX) and thought leadership remain top business development priorities.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

Cosawi

JANUARY 24, 2025

Customer-Led and Team-Enabled Marketing In the evolving landscape of Key Account Management (KAM), Account-Based Marketing (ABM) has emerged as a cornerstone for driving customer-centric innovation. Integration challenges include aligning diverse internal processes and breaking silos between Marketing, Sales, and Account Management teams.

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

Hubspot Sales

MARCH 21, 2025

Instead, you can benefit from innovations created by partner organizations. The primary reason partner programs underperform is insufficient attention to balanced value creation, says ODowd. That includes sharing marketing enablement resources and co-selling support. That offers a huge cost-saving opportunity for your business.

Co-Creation 59

Co-Creation B2B Software Software 59

Mike Kunkle

MAY 15, 2019

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Could AI have suggested/predicted the creation of the iPad? Peterson, Ph.D., Dean’s Distinguished Professor of Sales, Northern Illinois University Professional Sales Program ]. Creativity/Ideation.

Artificial Intelligence 130

Artificial Intelligence B2B Co-Creation Decision-making 130

Hubspot Sales

APRIL 23, 2024

Co-Creation” or “Enablement” Co-creation or enablement refers to when clients and consultants work together to identify problems and solutions. Joseph Whiting is a consultant who has worked in fintech, non-profits, government, and tech startups as an innovation and design thinking coach.

Co-Creation 110

Co-Creation Artificial Intelligence Decision-making Brainstorming 110

KAM With Passion

MARCH 17, 2022

Complex sales is about generating and winning opportunities and acquiring new customers in a B2B (private) or B2G (public/government) environment where different stakeholders are involved on the buyer’s side and the solution is partially or totally co-constructed with the customer.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

PartnerTap

JUNE 8, 2021

It’s a continuous process involving new technologies and ways of working to compete successfully through continued innovation.” -Red Apparently, in those meetings, “the discussions were not about revenue-tiered models and gross-to-net margins but of driving value creation, leveraging network effects, and incubating co-innovation.” .

Digital Transformation 83

Digital Transformation Digitalization Co-Creation Artificial Intelligence 83

Cosawi

JANUARY 31, 2020

SAMs traditionally are the experts at co-creation, identifying customer pain points and solutions connecting them – guiding customers through the steps of exploration, research, validation, purchase and, ultimately, advocacy. This Venn Diagram illustrates how these two roles can work together to co-create value for the customer.

Co-Creation 52

Co-Creation Marketing Sales Innovation 52

Cosawi

JULY 14, 2021

Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. CO-ORCHESTRATION AND CO-CREATION . Bring these skills and knowledge together to help co-create and implement solutions that deliver value for the Key Account and ultimately patients. It takes two to tango .

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

SBI

AUGUST 23, 2021

With the acquisition, Bigtincan adds best-in-class solutions for course authoring, course content creation, 1:1 video coaching with AI-scoring, and readiness scorecards to help customers train, coach, and assess the buyer-readiness of all customer-facing teams including frontline sellers, field marketing, and support.

Co-Creation 55

Co-Creation Acquisition Financial Services Onboarding 55

Hubspot Sales

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Creative, innovative, and low-cost strategies are used to achieve this growth.

Brainstorming 145

Brainstorming Co-Creation Media Onboarding 145

Farland Group

NOVEMBER 24, 2021

A team to co-create and innovate a future product or service line. At Farland Group, we find that co-creation can improve the experience and engagement you have with your customers. Yes – speak to them and listen to what they have to say. A partner that can envision the future with them.

Customer Experience 45

Customer Experience Co-Creation B2B Innovation 45

Cosawi

JANUARY 29, 2024

In today’s economy that is disrupted and fast paced, marketing is key in this journey to co orchestrate the customer led, team enabled account Planning strategy and value proposition creation to differentiate ourselves in the eye of our most important customers, generate revenue and mutual objective achievement.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Planview

DECEMBER 12, 2022

Category creation can be a long, winding, and rewarding road. Then I put two-and-two together and noticed that Carey was the daughter of Scrum co-creator Ken Schwaber and excitedly took the call. My first experience with it was back in 2006 when I took a call from Carey Schwaber of Forrester. At the time, I was a Ph.D.

Digital Transformation 59

Digital Transformation Co-Creation Management Innovation 59

Hubspot Sales

APRIL 23, 2021

Squarespace is a website creation and management tool to get your business online and ready for customers. The a16z podcast is the place for discussions about technology, innovation, and how change impacts our lives. One of my favorite columnists is Heidi Zak , the co-founder of ThirdLove and advocate for women entrepreneurs.

Small Business 126

Small Business Finance Banking eCommerce 126

Deep Insight

JULY 3, 2020

Start innovating and co-creating. As well as adding more value and revenues, your next product line or service could result from such innovation or co-creation. Don’t be afraid to ask Ambassadors to talk at your next industry event or to be a guest speaker at your next conference. They want to help you.

Co-Creation 52

Co-Creation B2B Innovation Account Management 52

Red Star Kim

SEPTEMBER 26, 2023

Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. Lewin, an early writer on individual change, talked about the need to “unfreeze” people from the way they usually behave. So we can engage emotions.

Management 113

Management Co-Creation Communication Leadership 113

Arpedio

JUNE 1, 2023

Success in modern account planning and management has to do with combinations of value co-creation (past, present, future), aligning (internally, externally), and trust-based relationships. Let’s continue to adapt, innovate, and elevate the field of sales and strategic account management. 30% of customers actually agree.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Red Star Kim

JUNE 15, 2023

Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas. Some firms provide templates of different types of KAM meeting types.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Hubspot Sales

DECEMBER 18, 2024

Additionally, Kaufland's data and analytics team integrated documentation into their table creation process to ensure all data is verified and up to date, reduced time to insight, and increased transparency. According to Pennypacker, overcoming this challenge required a delicate balance of technical innovation and change management. "We

Food and Beverage 52

Food and Beverage Artificial Intelligence e-Learning Manufacturing 52

Arpedio

NOVEMBER 17, 2021

According to research from McKinsey & Company , companies that invested and innovated during the pandemic are getting nearly 70 % better returns than the companies that maintained the status quo. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Arpedio

NOVEMBER 17, 2021

According to research from McKinsey & Company , companies that invested and innovated during the pandemic are getting nearly 70 % better returns than the companies that maintained the status quo. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Arpedio

NOVEMBER 17, 2021

According to research from McKinsey & Company , companies that invested and innovated during the pandemic are getting nearly 70 % better returns than the companies that maintained the status quo. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

MDI Training

MARCH 4, 2024

GenAI presents vast innovation poten tial , automating complex tasks, enhancing decision-making, and radically improving efficiency across various sectors. For creative industries, GenAI already offers tools for design and content creation, thus freeing up time for strategic thinking and innovation.

Leadership 59

Leadership Digital Transformation Co-Creation Artificial Intelligence 59

Envisio

JULY 21, 2023

The overall focus at this year’s GFOA Annual Conference in Portland was on adopting innovation and growth mindsets. The creation of the white paper was also informed by leading local government practitioners at the ICMA 2022 Annual Conference and in collaboration with the GFOA. “We There is no perfect place to start.

Government 52

Government Finance Co-Creation Innovation 52

CoSell

MARCH 4, 2021

Partnership Co-Selling is how you can virtually qualify B2B sales opportunity. CoSell is a robust platform that makes it easy and fast to automate and scale collaborative co-selling across sales teams. You can use this to boost sales, expand your network, and grow profitability. Using a platform like CoSell.io

Co-Creation 52

Co-Creation Decision-making Finance Software 52

LinkedFusion

SEPTEMBER 6, 2024

Dynamic Content Creation: The latest LinkedIn news highlights features like vertical videos, collaborative articles, and sponsored newsletters, encouraging creativity and engagement. Collaborative Articles: Teams can now co-author thought-leadership pieces, bringing a collective voice to the forefront in creator mode.

Co-Creation 40

Co-Creation Artificial Intelligence Innovation Leadership 40