KAM With Passion

FEBRUARY 22, 2021

For all organisations, large or small, who take it seriously, practicing KAM is about developing deep and strong relationships with truly strategic customers in order to accelerate innovation and growth. Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models.

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

Cosawi

JANUARY 24, 2025

Customer-Led and Team-Enabled Marketing In the evolving landscape of Key Account Management (KAM), Account-Based Marketing (ABM) has emerged as a cornerstone for driving customer-centric innovation. Strong leadership and cross-functional alignment are essential to fostering an integrated, customer-centric culture.

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

Flevy

MARCH 20, 2024

Open Innovation Programs represent a paradigm shift in how organizations approach innovation, moving beyond the confines of internal R&D to leverage the collective creativity and expertise of external partners.

Innovation 52

Innovation Co-Creation Management Digital Transformation 52

MDI Training

MARCH 4, 2024

Beyond the Horizon: GenAI and Ethical Leadership Prefer to listen to the article? Beyond the Horizon: GenAI and Ethical Leadership In this blog post, keynote speaker Bailey Parnell gives us a few snippets of her exciting keynote speech at our upcoming Leadership Horizon event. Enjoy reading! I mean that.

Leadership 59

Leadership Digital Transformation Co-Creation Artificial Intelligence 59

Hubspot Sales

MARCH 21, 2025

Instead, you can benefit from innovations created by partner organizations. The primary reason partner programs underperform is insufficient attention to balanced value creation, says ODowd. That includes sharing marketing enablement resources and co-selling support. That offers a huge cost-saving opportunity for your business.

Co-Creation 59

Co-Creation B2B Software Software 59

Cosawi

DECEMBER 28, 2021

Participate in internal leadership and customer account meetings – and not only when “the house is on fire”. To lead effectively, they must embrace change through agile leadership. Let us define what we mean by agile leadership: 1. In our current reality, this leadership skill is necessary to survive. Dominique Co?te?

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

MDI Training

NOVEMBER 14, 2023

Exploring the Influence of AI on Leadership Roles: Learn more about the ongoing ChatGPT experiment by MDI CEO Gunther Fürstberger In a ChatGPT experiment, our CEO Gunther Fürstberger tried to test the boundaries between artificial intelligence and humans. AI does not yet have a (co-)decision-making role.

Leadership 52

Leadership Artificial Intelligence Digital Transformation Co-Creation 52

KAM With Passion

MARCH 17, 2022

Quite enthusiastic about the concept of KAM after an expensive training with a prestigious academic organisation, the leadership team had decided to launch a KAM initiative. Depending on the nature of the business, other functions can be in a leading, co-leading, or supporting role.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

Red Star Kim

SEPTEMBER 26, 2023

Naturally it is important that the leadership team communicates the rationale for the change. Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. And conveys the benefits. Culture figured in our discussions.

Management 113

Management Co-Creation Communication Leadership 113

Hubspot Sales

APRIL 23, 2021

Squarespace is a website creation and management tool to get your business online and ready for customers. The a16z podcast is the place for discussions about technology, innovation, and how change impacts our lives. Inc Magazine is a digital and print publication focused on startups and leadership. Squarespace. Pricing: Free.

Small Business 126

Small Business Finance Banking eCommerce 126

Cosawi

JANUARY 31, 2020

SAMs traditionally are the experts at co-creation, identifying customer pain points and solutions connecting them – guiding customers through the steps of exploration, research, validation, purchase and, ultimately, advocacy. This Venn Diagram illustrates how these two roles can work together to co-create value for the customer.

Co-Creation 52

Co-Creation Marketing Sales Innovation 52

Planview

DECEMBER 12, 2022

Category creation can be a long, winding, and rewarding road. Then I put two-and-two together and noticed that Carey was the daughter of Scrum co-creator Ken Schwaber and excitedly took the call. Through VSM, leadership gains the visibility to align teams, workflows, and investments based on customer value.

Digital Transformation 59

Digital Transformation Co-Creation Management Innovation 59

Cosawi

JULY 14, 2021

Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. CO-ORCHESTRATION AND CO-CREATION . Bring these skills and knowledge together to help co-create and implement solutions that deliver value for the Key Account and ultimately patients. It takes two to tango .

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Red Star Kim

JUNE 15, 2023

Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas. Some firms provide templates of different types of KAM meeting types.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

MDI Training

JULY 7, 2022

At the pitch, we were able to convince them with an innovative presentation using an e-learning tool and a concept based on the 70-20-10 model, where the focus is on maximum practical benefit and integrated transfer assurance. The conference program was developed around the following guiding themes: Leadership. High Performing Teams.

e-Learning 52

e-Learning Leadership Co-Creation Digitalization 52

LinkedFusion

SEPTEMBER 6, 2024

Dynamic Content Creation: The latest LinkedIn news highlights features like vertical videos, collaborative articles, and sponsored newsletters, encouraging creativity and engagement. Collaborative Articles: Teams can now co-author thought-leadership pieces, bringing a collective voice to the forefront in creator mode.

Co-Creation 40

Co-Creation Artificial Intelligence Innovation Leadership 40

Farland Group

JANUARY 24, 2022

Leadership: Customer Advisory Boards Start at the Top. From your clients’ lips to your ears – CABs provide one of the most effective channels available for listening to your most senior strategic clients, which is a core prerequisite to an innovative client experience model.

Customer Experience 40

Customer Experience Co-Creation Innovation Leadership 40

Arpedio

MARCH 7, 2022

ABM should be customer-led and team-enabled Sales and marketing need to co-orchestrate the account plan Mapping out the customer journey is absolutely crucial ABM starts with a mindset change and management needs to support this cultural shift Watch the LinkedIn Live session here. Again, it’s about co-orchestrating. Key takeaways.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Mercuri International

MAY 23, 2023

Use AI-based simulations to deliver value propositions and iterate innovations or prototypes through virtual trial and error. Fostering co-creation and innovation using AI. Even the developers of AI are often not 100% sure of the mechanics of their creations. Is senior leadership ready? Create digital twins.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

SBI

JULY 21, 2021

“The point of engagement for sales reps has shifted away from Salesforce because the experience for account executives fundamentally does not fit into how sales reps work,” said Pouyan Salehi, co-founder and CEO of Scratchpad.

Co-Creation 33

Co-Creation Innovation Media Leadership 33

OnStrategyHQ

FEBRUARY 16, 2024

Adopting an AI framework is a crucial best practice, whether your goal is implementing simple, cost-efficient AI tools for team productivity or creating innovative AI solutions to transform your organization. Innovation & Collaboration: Create a structured place for learning and sharing. Two important notes before you get started.

Artificial Intelligence 52

Artificial Intelligence Government Value Proposition Co-Creation 52

Showpad

OCTOBER 9, 2020

Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . Showpad Co-founder and CEO, Pieterjan Bouten, discussed his thoughts on why the term “sales teams” is outdated when speaking about the buyer experience. . We’re making the course creation experience significantly easier.

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

SmartKarrot

JANUARY 5, 2022

This annual list has been compiled by the editorial team at SmartKarrot considering overall influence in the form of industry impact, community contributions, thought leadership, followership, and similar guiding criteria. He’s also the Senior Director of Customer Success Enablement and Thought Leadership at Oracle. Rick Adams.

Customer Success 23

Customer Success Co-Creation Investors Emotional Intelligence 23

Showpad

OCTOBER 8, 2019

Sales enablement as a methodology itself is beyond ripe for innovation and transformation, making Sales enablement tools mission critical to today’s businesses. Differing personality and leadership types might cause clashes with how Sales teams are built and run, as well as whether additional technology should be integrated.

Sales 45

Sales Software Software Co-Creation 45

SmartKarrot

MARCH 8, 2022

Her portfolio is gilded with leadership roles like board director, investor, COO, and P&L owner. Diana also co-created the ‘Open Book of Customer Success,’ a free workspace with all the resources to help Customer Success professionals. In turn, Diana helps her clients’ businesses grow. Like what you are reading? Donna Weber.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

SmartKarrot

FEBRUARY 16, 2022

The world of SaaS has simplified software creation and distribution making access easier than before. Aaron Levie is the Chief Executive Officer, co-founder, and Chairman at Box. Known for his innovative writing style, Alex is credited for making Groove a successful company. Top 30 SaaS Influencers You Need to Follow in 2022.

Co-Creation 10

Co-Creation Investors Computers and Electronics Finance 10

Hubspot Sales

APRIL 9, 2025

Being a managing partner isnt just about having a leadership title it means balancing ownership, strategy, and daily operations in a way that directly shapes the success of a business. And in partnerships and LLCs, where leadership structures differ from traditional corporate models, this role is even more critical.

Management 59

Management Leadership Decision-making Investors 59

SBI

NOVEMBER 7, 2019

Doug Winter, Seismic co-founder and CEO. Marketers understand that producing personalized, compelling content is foundational to providing value to their company’s bottom line and therefore the business at large,” said Doug Winter, Seismic co-founder and CEO. San Diego, CA and New York, NY (November 5, 2019) –. Prospect Engagement.

Acquisition 20

Acquisition Account Planning Onboarding B2B 20

Red Star Kim

OCTOBER 18, 2022

It also highlights two key models – for which there are assessments – on which to base leadership and organizational transformation. The core message of the book is the need to move away from a “command and control” model of management towards a more collaborative and inclusive style of people leadership. These are shown below.

Organization 130

Organization Innovation Management Leadership 130

SmartKarrot

SEPTEMBER 1, 2022

Factors affecting purchasing decisions include your company’s market leadership, reputation, and visibility. According to Sam Odio, co-founder, and CEO (Chief Executive Officer) of Freshplum , “it’s not rare to have a 6-12 month sales cycle when selling to Fortune 500 firms, which may be very hard for a startup.”

Suppliers 10

Suppliers Insurance Energy and Utilities B2B 10

PartnerTap

JUNE 8, 2021

It’s a continuous process involving new technologies and ways of working to compete successfully through continued innovation.” -Red Leadership. Channel leadership needs to create a work environment that capitalizes on new tech. “ Digital transformation is not a product or a solution. Implementation is just the first step.

Digital Transformation 83

Digital Transformation Digitalization Co-Creation Artificial Intelligence 83

Envisio

AUGUST 1, 2023

Example 2: City of Irving, TX – Organizational Strategy Report Card and Dashboard Community size: 254,198 residents Dashboard maintained by: Innovation and Performance Office The City of Irving is an exceptionally high-performing local government.

Government 98

Government Decision-making Co-Creation Finance 98

Strategic Account Management Association

JANUARY 23, 2025

The winter issue of Velocity focuses on SAMAs ecosystem, emphasizing collaboration and innovation in strategic account management. It addresses key challenges like leadership strategies, smarter pricing for renewals, and AI ethics.

Innovation 520

Innovation Account Management Leadership Management 520

PartnerTap

OCTOBER 19, 2021

No one could imagine what the innovations of Salesforce would bring about, including the evolution of the Salesforce AppExchange which gives visibility to technologies created by women and people of color. Parker Harris is the co-founder of Salesforce and was the CTO that built Salesforce’s cloud infrastructure.

Innovation 52

Innovation Co-Creation Internet Software 52

Planview

OCTOBER 21, 2024

During her tenure as a senior technical fellow at Lockheed Martin, Robin’s leadership in agile transformation drove significant modernization and cost savings across various initiatives, from submarines to satellites. This misconception often leads to the creation of bottlenecks when trying to integrate hardware and software components.

Government 52

Government Co-Creation Leadership Digitalization 52