Mike Kunkle

OCTOBER 2, 2022

It’s value creation (solution matching, co-creation, or solution design to achieve outcomes). It’s “other-centric” servant leadership (leading, serving, acting in your buyers’ and customers’ best interests, creating, communicating, and confirming value, and change management).

Co-Creation 278

Co-Creation Negotiation Sales B2B 278

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

JANUARY 16, 2023

Increase profile through thought leadership. Client Experience (CX) and thought leadership remain top business development priorities. Creating thought leadership and insight campaigns. Spend focused on BD technology, social media/web site and thought leadership. Thought leadership/content marketing campaigns.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Cosawi

JANUARY 24, 2025

This shift requires broadening Marketings role beyond the customer buying journey to include insight generation and case studies and to create value creation for mutual growth and ROI. Strong leadership and cross-functional alignment are essential to fostering an integrated, customer-centric culture. Start small (pilot) and scale up.

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

Hubspot Sales

APRIL 9, 2025

Being a managing partner isnt just about having a leadership title it means balancing ownership, strategy, and daily operations in a way that directly shapes the success of a business. And in partnerships and LLCs, where leadership structures differ from traditional corporate models, this role is even more critical.

Management 52

Management Leadership Decision-making Investors 52

MDI Training

MARCH 4, 2024

Beyond the Horizon: GenAI and Ethical Leadership Prefer to listen to the article? Beyond the Horizon: GenAI and Ethical Leadership In this blog post, keynote speaker Bailey Parnell gives us a few snippets of her exciting keynote speech at our upcoming Leadership Horizon event. Enjoy reading! I mean that.

Leadership 59

Leadership Digital Transformation Co-Creation Artificial Intelligence 59

KAM With Passion

FEBRUARY 22, 2021

Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models. MAERSK considers as strategic only the customers who want a higher value and, in order to get it, accept to partner with their logistics service provider to co-create it. The Benefits a good practice of KAM.

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

Cosawi

DECEMBER 28, 2021

Participate in internal leadership and customer account meetings – and not only when “the house is on fire”. To lead effectively, they must embrace change through agile leadership. Let us define what we mean by agile leadership: 1. In our current reality, this leadership skill is necessary to survive. Dominique Co?te?

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Hubspot Sales

MARCH 21, 2025

The primary reason partner programs underperform is insufficient attention to balanced value creation, says ODowd. That includes sharing marketing enablement resources and co-selling support. If you cant create mutual benefit, your partnership program is in for a rough ride.

Co-Creation 59

Co-Creation B2B Software Software 59

MDI Training

MAY 30, 2023

Inner Development Goals for a better leadership world Many companies invest in training and programs to prepare their leaders for the challenges of business. But what exactly are IDGs and why should they matter in leadership development? Organizations align their leadership development efforts with organizational goals and strategy.

Leadership 52

Leadership Digital Transformation Emotional Intelligence Co-Creation 52

Clarity Engagement Solutions

FEBRUARY 12, 2021

Gain insight that supports the co-creation of solutions together with healthcare stakeholders. How to secure leadership support. If your committed and want the best customer engagement strategy for 2021, just follow these steps: 1. Learn the skills and capabilities needed to remain relevant to healthcare stakeholders.

Healthcare 91

Healthcare Co-Creation Stakeholders Digitalization 91

MDI Training

NOVEMBER 14, 2023

Exploring the Influence of AI on Leadership Roles: Learn more about the ongoing ChatGPT experiment by MDI CEO Gunther Fürstberger In a ChatGPT experiment, our CEO Gunther Fürstberger tried to test the boundaries between artificial intelligence and humans. AI does not yet have a (co-)decision-making role.

Leadership 52

Leadership Artificial Intelligence Digital Transformation Co-Creation 52

Clarity Engagement Solutions

FEBRUARY 12, 2021

Support your teams in gaining privileged insights that support the co-creation of solutions together with healthcare stakeholders. How to secure leadership support. Upgrade the skills and capabilities of your customer facing teams to remain relevant to healthcare stakeholders. Implement an effective virtual way of working.

Healthcare 91

Healthcare Co-Creation Stakeholders Digitalization 91

PartnerTap

JUNE 8, 2021

Leadership. Channel leadership needs to create a work environment that capitalizes on new tech. Apparently, in those meetings, “the discussions were not about revenue-tiered models and gross-to-net margins but of driving value creation, leveraging network effects, and incubating co-innovation.” .

Digital Transformation 83

Digital Transformation Digitalization Co-Creation Artificial Intelligence 83

Brooks Group

MAY 17, 2022

If you’re a reader, they recently co-authored a book called Agile & Resilient: Sales Leadership for the New Normal where they explain how sales leaders can help their discouraged teams overcome and thrive in any business environment. Talk to a salesperson today to discuss your own playbook creation.

Supply Chain 98

Supply Chain Co-Creation Facilitation Sales 98

KAM With Passion

MARCH 17, 2022

Quite enthusiastic about the concept of KAM after an expensive training with a prestigious academic organisation, the leadership team had decided to launch a KAM initiative. Depending on the nature of the business, other functions can be in a leading, co-leading, or supporting role.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

Red Star Kim

SEPTEMBER 26, 2023

Naturally it is important that the leadership team communicates the rationale for the change. Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. And conveys the benefits. Culture figured in our discussions.

Management 113

Management Co-Creation Communication Leadership 113

Mike Kunkle

MAY 11, 2022

As applicable, understanding of vendor and channel partners and how to most effectively build relationships and engage with them to uncover, manage, and win opportunities through the effective co-creation of solutions for customers. Value Creation. Figure 2: The Sales Force Effectiveness Fundamentals. SFE FUNDAMENTALS.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

Hubspot Sales

JULY 25, 2023

Content Creation Generative AI tools like HubSpot’s Content Assistant can write copy for sales messages, proposals, or custom landing pages. 18% of sales professionals use AI for content creation, making it the most popular use case. In the Real World Adam Svhoenfeld, co-founder of Keyplay.io

Co-Creation 98

Co-Creation Artificial Intelligence Sales Onboarding 98

Nutshell

AUGUST 6, 2020

Most episodes are five to ten minutes long and deliver actionable advice on topics like SEO, content creation, and social media. Joe Pulizzi and Robert Rose, the founders of the Content Marketing Institute, co-host the This Old Marketing podcast. Marketing Over Coffee. Marketing Over Coffee is hosted by John J. The Moz Blog.

Internet 90

Internet Marketing Co-Creation Media 90

Cosawi

JANUARY 31, 2020

SAMs traditionally are the experts at co-creation, identifying customer pain points and solutions connecting them – guiding customers through the steps of exploration, research, validation, purchase and, ultimately, advocacy. This Venn Diagram illustrates how these two roles can work together to co-create value for the customer.

Co-Creation 52

Co-Creation Marketing Sales Innovation 52

Revegy

MAY 14, 2018

Customers expect value co-creation. The process of value creation requires multiple functions to get involved and engaged, with accountability and deliverables clearly defined for all players in the account planning stage. Is leadership hands-on or only “monitoring” the situation? The Strategic Cost of Key Accounts.

Co-Creation 53

Co-Creation Key Account Management Account Management Account Planning 53

Arpedio

OCTOBER 30, 2023

Leadership alignment & transformation: The rapid evolution in enterprise sales, especially in light of recent global events, necessitates robust leadership. With challenges like hybrid sales models emerging, leadership must be proactive, adaptive, and ensure that teams aren’t mired in outdated processes.

Co-Creation 52

Co-Creation Account Planning Artificial Intelligence Leadership 52

Hubspot Sales

APRIL 23, 2021

Squarespace is a website creation and management tool to get your business online and ready for customers. Forbes is a global publication that shares articles on business, technology, investing, entrepreneurship, leadership, and lifestyle. Inc Magazine is a digital and print publication focused on startups and leadership.

Small Business 126

Small Business Finance Banking eCommerce 126

Clarity Engagement Solutions

APRIL 26, 2021

To provide perspective and direction for pharma organizations ready to embrace a new way to engage with customer stakeholders, we see the following imperatives driven by leadership. THREE IMPERATIVES FOR MOVING CUSTOMER ENGAGEMENT FORWARD. BUILD A WIDER, MORE SUSTAINABLE BRIDGE BACK TO YOUR CUSTOMERS.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Clarity Engagement Solutions

APRIL 26, 2021

To provide perspective and direction for pharma organizations ready to embrace a new way to engage with customer stakeholders, we see the following imperatives driven by leadership. THREE IMPERATIVES FOR MOVING CUSTOMER ENGAGEMENT FORWARD. BUILD A WIDER, MORE SUSTAINABLE BRIDGE BACK TO YOUR CUSTOMERS.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Clarity Engagement Solutions

APRIL 26, 2021

To provide perspective and direction for pharma organizations ready to embrace a new way to engage with customer stakeholders, we see the following imperatives driven by leadership. . . THREE IMPERATIVES FOR MOVING CUSTOMER ENGAGEMENT FORWARD. BUILD A WIDER, MORE SUSTAINABLE BRIDGE BACK TO YOUR CUSTOMERS.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Zendesk

MARCH 23, 2023

Knoop, co-founder of Zapier, joined the Sit Down Startup podcast to talk about how startup life has changed since the company was founded in 2011, and funded as part of the Y Combinator accelerator program in 2012. Knoop remains in an instrumental leadership role, keeping an eye on future growth opportunities.

Co-Creation 52

Co-Creation Software Software Onboarding 52

Cosawi

JULY 14, 2021

Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. CO-ORCHESTRATION AND CO-CREATION . Bring these skills and knowledge together to help co-create and implement solutions that deliver value for the Key Account and ultimately patients. It takes two to tango .

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Clarity Engagement Solutions

APRIL 26, 2021

To provide perspective and direction for pharma organizations ready to embrace a new way to engage with customer stakeholders, we see the following imperatives driven by leadership. THREE IMPERATIVES FOR MOVING CUSTOMER ENGAGEMENT FORWARD. BUILD A WIDER, MORE SUSTAINABLE BRIDGE BACK TO YOUR CUSTOMERS.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

MDI Training

JULY 7, 2022

The conference program was developed around the following guiding themes: Leadership. Here we were able to apply our experience from years of international rollouts and demonstrate our leadership development expertise. Needs : new leadership, new composition of regions, networking between countries and functions in focus.

e-Learning 52

e-Learning Leadership Co-Creation Digitalization 52

Planview

DECEMBER 12, 2022

Category creation can be a long, winding, and rewarding road. Then I put two-and-two together and noticed that Carey was the daughter of Scrum co-creator Ken Schwaber and excitedly took the call. Through VSM, leadership gains the visibility to align teams, workflows, and investments based on customer value.

Digital Transformation 59

Digital Transformation Co-Creation Management Innovation 59

Red Star Kim

JUNE 15, 2023

43% Yes – but it differs for some teams, territories and clients 17% Yes – the same across the firm 17% No – each client team adopts their own approach 25% No – we are developing it at present How good are your KAM information systems?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Flevy

MARCH 20, 2024

Co-Creation Project Success Rate Definition : Measures the percentage of open innovation projects developed in partnership with external entities that achieve their defined success criteria. Here are the top 10 KPIs vital for assessing the effectiveness and impact of Open Innovation.

Innovation 52

Innovation Co-Creation Management Digital Transformation 52

Hubspot Sales

OCTOBER 29, 2017

Another must-watch video introduces the core concept of a book Cialdini co-authored with Steve Martin and Dr. Noah Goldstein called “ The Small Big ” -- the secret to finding the smallest change that will have the biggest impact. It features his renowned seminars on leadership, sales, and management effectiveness. 4) Art Sobczak.

Sales Training 112

Sales Training Sales Publishing Co-Creation 112

Zendesk

SEPTEMBER 19, 2022

Dive in as they share their hard-earned knowledge on the following topics: Sales leadership. Sales leadership. Fix the problems.” — Ben Sardella , co-founder of Datanyze. We’ve fired top performers because they didn’t fit our culture [and slowed us down].” — Wiley Cerilli , CEO and co-founder of SinglePlatform.

Co-Creation 52

Co-Creation Sales Decision-making Sales Leadership 52

PandaDoc

SEPTEMBER 11, 2020

By putting subject matter experts at the center of training creation, collaborative learning ensures your sales training content is sharp, clear, relevant, and addresses the specific questions your reps might have. Marketing, leadership, strategy, operations, product development: everyone has their own training priorities for your reps.

Sales Training 52

Sales Training Co-Creation Sales Onboarding 52