Remove Co-Creation Remove Leadership Remove Stakeholders
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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Now more than ever, many customers are looking for suppliers that effectively offer strategic thought leadership. A process for internal and external value co-creation. Turning lemons into lemonade. 4: Focus on value.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” Past attempts by the customer to solve this challenge involved engaging both hospital staff and primary care leadership. Stakeholder management. My team and I led the internal mind-mapping of the customer’s stakeholders.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. A new central commercial organization was born.

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The Mutual Value Engine: Fueling Sustainable Organic Growth.

Luminas Strategy

We’re in the age of co-prosperity. At Luminas Strategy, our Customer Value Xcelerator (CVX) involves in-depth customer interviews with key stakeholders, helping clients understand where and how they deliver differential value to their customers, and how they stack up to those customers next best alternative (the competition).

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MDI’s Leadership Lab: Unlocking the Future of Leadership Training

MDI Training

MDI’s Leadership Lab: Unlocking the Future of Leadership Training Would you like to listen to this article? Traditional formatsclassroom sessions, workshops, and coachingremain essential for leadership development, providing deep insights and impactful learning experiences.

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Book review – Managing Brands

Red Star Kim

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

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Strategic customer engagement. A must have plan in 2021

Clarity Engagement Solutions

We are changing our habits and your healthcare stakeholders aren’t any different. We have seen attempts to influence healthcare stakeholders despite severe restrictions with multichannel marketing. They figured out how to truly engage with healthcare stakeholders. How to secure leadership support. Sounds like a mouthful?