Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

JANUARY 16, 2023

On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. Law firm panel members Tom Newman-Young, CMO of Moore Barlow and Deborah Fleming, M&BD Director at Walker Morris discussed their views after the presentation.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

MDI Training

MARCH 25, 2025

Here are some inspiring ways AI is shaping the future of leadership learning and development developed by MDIs (Management Development International) AI Leadership Lab. Roleplays and simulated scenarios: practicing leadership in a safe space The MDI AI Leadership Lab enables the creation of realistic leadership simulations.

Leadership 52

Leadership Digital Transformation Artificial Intelligence Co-Creation 52

KAM With Passion

MARCH 17, 2022

Once this organisation will have progressed enough on complex sales and on basic account management, it be in a much stronger position to enhance and expand its KAM intiative. Managing customers well requires 3 complementary capabilities. Account Management & Delivery. Key Account Management. Complex Sales.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

Mike Kunkle

MAY 11, 2022

Includes territory planning, account planning, sales call planning, leading sales meetings, task management, using CRM, sales enablement tools, other technology tools and performance support, action planning, calendaring, project management, change management, and personal productivity practices. Value Creation.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Hubspot Sales

MARCH 21, 2025

Savvy businesses know which organizations pose a threat, present healthy competition to monitor, and may prove a close ally. The primary reason partner programs underperform is insufficient attention to balanced value creation, says ODowd. That includes sharing marketing enablement resources and co-selling support.

Co-Creation 59

Co-Creation B2B Software Software 59

Arpedio

NOVEMBER 29, 2023

Enter draw #1 Account-Based Selling Platform Treat your colleagues to an early Christmas present Relationship Mapping & Org Chart Improve your critical stakeholder relationships. Learn more Account Management Powerful account planning in Salesforce. Learn more White Space Analysis Discover upsell and cross-sell opportunities.

Co-Creation 52

Co-Creation Account Management Account Planning Stakeholders 52

Hubspot Sales

MARCH 21, 2025

This means that you must pair innovation with flawless execution to enable scale and sustained impact, ensuring new ideas can reach mass adoption and fundamentally reshape industries, Avi Pardo, Co-founder and Chief Business Officer at LeapXpert , shares. According to its co-founder, the company was born out of this frustration.

Co-Creation 52

Co-Creation Innovation Cybersecurity Manufacturing 52

SBI

SEPTEMBER 23, 2021

Here’s my interview with Filip Witkowski of Crescendo a sales enablement solution that delivers easy content management. This shift in process has in turn led to our clients stacking resources for meeting presentation, content creation, and content organization. Such organized content is also much easier to present.

Management 35

Management Co-Creation Facilitation Meetings 35

Brooks Group

MAY 17, 2022

Any one of these events would be difficult to manage on its own, but since they’re all happening simultaneously, sales leaders are feeling like they were two years ago: isolated, unsure of what to do and how to direct their teams. Talk to a salesperson today to discuss your own playbook creation.

Supply Chain 98

Supply Chain Co-Creation Facilitation Sales 98

Hubspot Sales

MARCH 15, 2021

Besides simply being motivated to do their job, sales professionals also need to be motivated to push past rejections, deals that fall through, and pipelines that are hard to manage. Normand poses a hypothetical of wanting to gamify deal creation. Understand what matters to your reps. Set clear goals and objectives.

Sales 133

Sales Co-Creation Construction Meetings 133

Flevy

MARCH 20, 2024

Key Challenges to Open Innovation Despite the potential benefits, implementing and managing Open Innovation Programs presents several challenges. Effective management and measurement of partner diversity and project success rates are key to realizing the full potential of open innovation efforts.

Innovation 52

Innovation Co-Creation Management Digital Transformation 52

Hubspot Sales

NOVEMBER 26, 2019

Relying on one partner can present some challenges for any agency. during co-development, they need to be version controlled and well managed. If your meetings turn into unproductive status checks, the agency partner and client-side managers will be inclined to send someone else. Clear project goals and benchmarks.

Co-Creation 110

Co-Creation Government Decision-making Meetings 110

QYMATIX

OCTOBER 19, 2021

How will artificial intelligence redefine sales management? To discuss the future of sales, let’s first present how companies made Business-to-Business sales 50 years ago and how it works today. Sales managers had to type on a typewriter (1870 – 1980 (?)) Will sales jobs still exist in fifty years from now?

Artificial Intelligence 98

Artificial Intelligence B2B Computers and Electronics Internet 98

Hubspot Sales

MAY 30, 2023

The most popular use cases for generative AI tools in sales are: Content creation (18%). Sales reps say management doesn’t understand how time-consuming these tasks are. Enhanced Forecasting New tools can offer predictive forecasting with data-based AI projections for sales managers. Prospect outreach (16%). Research (16%).

Co-Creation 124

Co-Creation CRM Sales Value Proposition 124

Nutshell

AUGUST 24, 2018

Video conferencing tools are particularly important, given that many sales teams today utilize them as the primary means of making final presentations to save time and money on travel costs. Keep in mind: Not only will you need to learn this technology, but how to create a smooth-flowing online presentation/webinar/etc.

Sales 91

Sales Co-Creation Publishing Sales Technology 91

KAMCast

NOVEMBER 19, 2020

In this episode… In a world where the vast majority of internet traffic is video content, how can we leverage the creation, production and value of video to maximise sales return? In this episode I’ll talk to video marketer Ed Lawrence, the co-founder of , a video production and editing business based in Hertfordshire, UK.

Co-Creation 52

Co-Creation Key Account Management Internet Sales 52

Hubspot Sales

OCTOBER 17, 2018

Capland's team zoomed into the data and noticed that many users who borrowed a video from Wistia just to complete that onboarding step actually viewed it -- which presented an opportunity. "We You can also follow his insights on the blog for Reforge , his growth program creation business. Here, he explains how: Objective/Hypothesis.

Brainstorming 145

Brainstorming Co-Creation Media Onboarding 145

Clarity Engagement Solutions

APRIL 26, 2021

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharma to sit more consistently at the patient population management table. But for pharmaceutical companies, a compelling opportunity is now presenting itself.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Clarity Engagement Solutions

APRIL 26, 2021

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big Pharma to sit more consistently at the patient population management table. But for pharmaceutical companies, a compelling opportunity is now presenting itself.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Arpedio

OCTOBER 30, 2023

From CRM to Strategic Account Planning The role of Customer Relationship Management (CRM) tools has witnessed a significant transformation over the past decade. What began as simple, almost Excel-like systems to manage customer interactions has morphed into comprehensive platforms that address myriad customer-related processes.

Co-Creation 52

Co-Creation Account Planning Artificial Intelligence Leadership 52

ClearPoint Strategy

FEBRUARY 3, 2021

With a focus on fixing problems and reducing inefficiencies, lean project management is becoming increasingly popular across a number of industries. This approach is particularly important for the production of goods, but has been so successful that it’s been co-opted by other industries. What Is Lean Project Management?

Management 52

Management Transportation Manufacturing Software 52

QYMATIX

OCTOBER 19, 2021

How will artificial intelligence redefine sales management? To discuss the future of sales, let’s first present how companies made Business-to-Business sales 50 years ago and how it works today. Sales managers had to type on a typewriter (1870 – 1980 (?)) Will sales jobs still exist in fifty years from now?

Artificial Intelligence 72

Artificial Intelligence B2B Computers and Electronics Internet 72

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. At Thales, this transformation began with the creation of a distinct role – account marketing.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Farland Group

MARCH 29, 2022

We recently had the pleasure of speaking with Katharyn White, Former CMO, T-Systems and now IBM General Manager, Federal Ecosystem about some of the challenges and growth that she experienced in building an advisory network at T-Systems amidst a pandemic. Farland’s model is one of co-creation at each step of the process.

Co-Creation 59

Co-Creation Facilitation Organization Meetings 59

Hubspot Sales

OCTOBER 29, 2017

Another must-watch video introduces the core concept of a book Cialdini co-authored with Steve Martin and Dr. Noah Goldstein called “ The Small Big ” -- the secret to finding the smallest change that will have the biggest impact. It features his renowned seminars on leadership, sales, and management effectiveness. 4) Art Sobczak.

Sales Training 112

Sales Training Sales Publishing Co-Creation 112

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. 75% of companies think they are customer-centric. 30% of customers actually agree.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Arpedio

MARCH 15, 2022

ARPEDIO, a leader in Key Account Management (KAM) software for B2B sales professionals, is included in the Forrester New Tech: Account-Based Sales Technologies, Q1 2022. In the report, Forrester presents a landscape overview of emerging vendors in the market of Account-Based Selling technologies. Back to blog. Start free trial.

Sales Technology 10

Sales Technology Co-Creation Account Management B2B 10

Strategic Communications

OCTOBER 3, 2023

Among the types of content that can be created by AI are emails; social media or blog posts; scripts for videos, presentations, podcasts, and ad campaigns; product descriptions; static and video imagery for use in online stores, social media channels, and printed marketing materials; and visual branding materials like logos.

Marketing 80

Marketing Advertising Co-Creation Media 80

MDI Training

MARCH 4, 2024

What can attendees expect to learn and gain from your presentation? GenAI presents vast innovation poten tial , automating complex tasks, enhancing decision-making, and radically improving efficiency across various sectors. The theme of your keynote revolves around GenAI and its potential impact on organizations and individuals.

Leadership 59

Leadership Digital Transformation Co-Creation Artificial Intelligence 59

Arpedio

MARCH 7, 2022

So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Dominique is on the board of Strategic Account Management Association (SAMA), and leads the SAMA ABM Academy. Angus Robertson is a Partner and Chief Marketing Officer at Chief Outsiders , a Management Consulting firm of CMOs.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Strategic Communications

JULY 5, 2023

This makes it an attractive technology for a wide range of applications, including financial transactions, supply chain management, and voting systems. PLAGIARISM May Habib is the co-founder and CEO of Writer , an AI writing platform. In the hope of finding the answers, I reached out to some experts to get their perspectives.

Co-Creation 52

Co-Creation Supply Chain Publishing e-Learning 52

Hubspot Sales

MAY 22, 2018

Outline all operations & management roles. Operations & Management. Use this section to outline your business' unique organization and management structure (keeping in mind that you may change it later). It will consist of a part-time general manager to handle inter-business relationships and corporate responsibilities.

Finance 145

Finance Business Planning Small Business Investors 145

Arpedio

NOVEMBER 17, 2021

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Instead, it’s time to map, manage and improve your critical stakeholder relationships directly in Salesforce. Back to blog.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Arpedio

NOVEMBER 17, 2021

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Instead, it’s time to map, manage and improve your critical stakeholder relationships directly in Salesforce. Back to blog.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Arpedio

NOVEMBER 17, 2021

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Instead, it’s time to map, manage and improve your critical stakeholder relationships directly in Salesforce. Back to blog.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52