Strategic Account Management Association

APRIL 22, 2021

So, for example, instead of manufacturing and selling a machine tool and ending the transactional customer relationship there, a business instead might produce and sell the machine tool as part of delivering a contracted support and maintenance service. Servitization: a practical example.

Manufacturing 520

Manufacturing Co-Creation Suppliers Account Management 520

Hubspot Sales

MARCH 21, 2025

This means that you must pair innovation with flawless execution to enable scale and sustained impact, ensuring new ideas can reach mass adoption and fundamentally reshape industries, Avi Pardo, Co-founder and Chief Business Officer at LeapXpert , shares. According to its co-founder, the company was born out of this frustration.

Co-Creation 52

Co-Creation Innovation Cybersecurity Manufacturing 52

Hubspot Sales

DECEMBER 18, 2024

Additionally, Kaufland's data and analytics team integrated documentation into their table creation process to ensure all data is verified and up to date, reduced time to insight, and increased transparency. Furuseth explains how the franchise sought manufacturers to produce for their restaurants.

Food and Beverage 52

Food and Beverage Artificial Intelligence e-Learning Manufacturing 52

Cosawi

JANUARY 31, 2020

What follows is a simple example… Imagine that you have a company that manufactures soccer balls. SAMs traditionally are the experts at co-creation, identifying customer pain points and solutions connecting them – guiding customers through the steps of exploration, research, validation, purchase and, ultimately, advocacy.

Co-Creation 52

Co-Creation Marketing Sales Innovation 52

SBI

AUGUST 23, 2021

With the acquisition, Bigtincan adds best-in-class solutions for course authoring, course content creation, 1:1 video coaching with AI-scoring, and readiness scorecards to help customers train, coach, and assess the buyer-readiness of all customer-facing teams including frontline sellers, field marketing, and support.

Co-Creation 55

Co-Creation Acquisition Financial Services Onboarding 55

Luminas Strategy

JULY 27, 2023

Based in Toledo, Ohio, Owens Corning — a leading manufacturer since 1938 — is known for its entrepreneurial spirit, focus and thirst for being better. Building materials manufacturers would die for that kind of brand recognition. In 2009, when the bottom fell out of the housing market, building materials manufacturers were hit hard.

Manufacturing 52

Manufacturing Value Proposition Co-Creation Suppliers 52

Flevy

MAY 7, 2024

Automotive Manufacturer: An automotive manufacturer leveraged the model to better understand its competitive dynamics, leading to strategic partnerships with suppliers of key technologies for electric vehicles, which helped them stay competitive in a rapidly evolving industry.

Suppliers 52

Suppliers Manufacturing Value Proposition Digital Transformation 52