Remove Co-Creation Remove Media Remove Profitability
article thumbnail

The many colours of B2B sales performance

KAM With Passion

First, truly complex sales , those where many stakeholders are involved with often contradictory expectations, where the proposed solution is co-constructed with the prospective customer. In addition, the stability and loyalty of the customer base are essential factors for profitability. Why does it matter? Why does it matter?

B2B 130
article thumbnail

10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Higher salary demands will put further pressure on profits/margins unless firms raise prices significantly (which some are doing). Whether the economy continues to decline (as expected) or starts to improve, I would have expected firms to be investing in ensuring future streams of clients, revenue and profits. The figures were 2.3%

Marketing 130
article thumbnail

Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

article thumbnail

Partner Ecosystems: How Partnerships Can Help You Expand Your Offerings and Retain Business

Hubspot Sales

For partners looking to scale, this means a huge opportunity to specialize in areas like AI model training, data optimization, and cross-platform automation, offering deeper value to clients while increasing profitability. Theres also SmartBug Media , our North America Partner of the Year.

article thumbnail

The 30 best marketing resources on the Internet

Nutshell

Most episodes are five to ten minutes long and deliver actionable advice on topics like SEO, content creation, and social media. Each 20ish-minute episode features casual conversations (oftentimes with guests) on various marketing topics like social media, affiliate marketing, and copywriting. Social Media Marketing Podcast.

article thumbnail

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? (no-data-entry 200,000 companies with turnover or shareholder funds over £1.5m Helpful for competitor analysis.

article thumbnail

The 10 Best AI Tools for Small Businesses and How to Use Them

Hubspot Sales

I interviewed Appareify Co-Founder Nora Salama about the pros of AI in customer service. It’s an efficient way to check for spelling and grammar issues in my writing, finesse my client emails, and fine-tune social media posts. Buffer Buffer is a social media toolkit that helps you write, schedule, and publish social media content.