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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. You'll select your key accounts with 15 criteria which are grouped into three categories: Growth, Harmony and Value Creation.

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Book review – Managing Brands

Red Star Kim

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

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Implications for B2B Selling in the Age of Artificial Intelligence

Mike Kunkle

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Could AI have suggested/predicted the creation of the iPad? LinkedIn Publisher: [link]. Peterson, Ph.D., The factory of the future will have only two employees, a man and a dog.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

no-data-entry CRM; relationship intelligence (ERM); revenue operations system; automatic capture of emails, meetings and referrals). Some firms provide templates of different types of KAM meeting types. (profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? (no-data-entry

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The 10 Best AI Tools for Small Businesses and How to Use Them

Hubspot Sales

I interviewed Appareify Co-Founder Nora Salama about the pros of AI in customer service. You can find core AI features like content creation, deduplication features for your lists, emails and workflows, and HubSpot’s AI-powered companion, ChatSpot. Sometimes, the posts don’t go live, or the images are small when published.

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29 Tools & Resources for Today's Entrepreneur

Hubspot Sales

scheduling meetings), while others support entire teams (i.e The Sales Hub helps with meeting scheduling, email tracking, and automation. Calendly is an online appointment scheduling tool that helps you book meetings without wasting time on back-and-forth emails. Some focus on specialized tasks (i.e. communications platform).

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The Marketing and Sales roles in this tight collaboration

Cosawi

SAMs traditionally are the experts at co-creation, identifying customer pain points and solutions connecting them – guiding customers through the steps of exploration, research, validation, purchase and, ultimately, advocacy. This Venn Diagram illustrates how these two roles can work together to co-create value for the customer.