Strategic Account Management Association

OCTOBER 26, 2021

Procurement leaders, chief financial officers and other senior leaders can be great sponsors if the fit is right. Beyond creating a COE and rethinking executive sponsorship, it is time to bring back Marketing in a co-orchestrator role as account-based marketing (ABM) to help accelerate the strategic account management journey.

Account Management 520

Account Management Co-Creation Leadership Decision-making 520

Farland Group

SEPTEMBER 28, 2022

A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. A: “We interviewed the head of global procurement for a telecoms company, and he said, ‘Of our strategic suppliers, the way we select our suppliers is focused on a supplier’s attitude to ESG, CSR, those kinds of issues.

Co-Creation 52

Co-Creation Marketing Management Suppliers 52

Strategic Communications

NOVEMBER 11, 2021

“Today there’s no reason for prospects to speak with sales teams early when all the information they want, need, and crave is just one search away,” says Joshua Feinberg, CEO and co-founder of SP Home Run. Both teams must agree on how to allocate the company’s resources—or procure what’s needed—to achieve the goals of the shared strategy.

Marketing 52

Marketing Co-Creation Sales e-Learning 52

Cosawi

DECEMBER 28, 2021

Procurement leaders, chief financial officers and other senior leaders can be great sponsors if the fit is right. Beyond creating a COE and rethinking executive sponsorship, it is time to bring back Marketing in a co-orchestrator role as account-based marketing (ABM) to help accelerate the strategic account management journey.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Account Management Skills

APRIL 3, 2023

Very popular 10 years ago, it didn’t really work, co-creation is fine to a point. And it tapered out a little bit, a lot of bang into co-creation. But it gets back to that co-piloting, that this isn’t taking your, well, it’s probably going to take some jobs in fairness. But with new tools?

Co-Creation 52

Co-Creation Account Management Procurement Management 52

Account Management Skills

AUGUST 24, 2021

The other thing that people do, who are really good, the black belts at QBR is what they do, Jenny, is they’ll actually co-opt someone from the customer side, to co present and co own the meeting. You know, maybe they came down on them originally from a procurement perspective and kind of squeezed them dry.

Account Management 98

Account Management Management Account Planning Co-Creation 98

SmartKarrot

JUNE 16, 2023

They argue that remote employees cannot physically present and discuss their ideas with their co-workers. Building relationships with co-workers when working remotely can sometimes present some challenges. They are also said to be less innovative as they are unable to work with like-minded individuals.

Remote Working 10

Remote Working Co-Creation Innovation Customer Success 10