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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. You'll select your key accounts with 15 criteria which are grouped into three categories: Growth, Harmony and Value Creation.

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Many Heads Are Better Than One: How LEGO Co-Creates

Chaordix Co-Creation

We call it our Community Platform, and it’s used by global brands to connect and co-create with their customers. Note: This article was originally published as a video session for G2’s Reach 2020 Conference. Chaordix makes a white label platform that allows brands to build social communities they can manage and control.

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4 Must-Have Social Media Marketing Tools for Your Small Business

ACT

With its powerful scheduling tools and AI-driven content creation , you can easily plan and publish posts automatically. Key features and benefits of Hootsuite Publish and schedule : Plan your content calendar in advance. AI content creation : Automatically generate social media posts.

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Book review – Managing Brands

Red Star Kim

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

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The many colours of B2B sales performance

KAM With Passion

First, truly complex sales , those where many stakeholders are involved with often contradictory expectations, where the proposed solution is co-constructed with the prospective customer. Third, Key Account Management , i.e. the establishment of privileged relationships and the co-creation of value with truly strategic customers.

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AI for Content Creation

Strategic Communications

Dave Rogenmoser, CEO and co-founder of Jasper, agrees. Content creation tools allow teams to scale their creative operations quickly and with intention,” he says. The actual content creation, she says, should be left to humans. Moving forward, “Content creation technology will become more sophisticated and intentional.

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Leveraging Industrial DevOps: Insights from Dr. Suzette Johnson and Robin Yeman 

Planview

Together, Suzette and Robin have co-authored several papers on industrial DevOps and recently published a book titled Industrial DevOps: Build Better Systems Faster. This misconception often leads to the creation of bottlenecks when trying to integrate hardware and software components.