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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. Productivity capture: Average client saves 141,500 hours annually because meetings start on time and conference technology is more intuitive, a 4 percent increase from program launch.

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

For over 20 years I have attended and reported on the annual Professional Marketing conference. The latest conference was reported in the winter edition of PM Magazine. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”.

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Communicate, Communicate, Communicate

Peter Simoons

Tip 17: Communicate, Communicate, Communicate. Communication is perhaps the most essential element towards building a successful partnership or alliance. George Bernard Shaw once said: “The single biggest problem in communication is the illusion that it has taken place.” Communication is two-way.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. After two years online, you could feel the excitement of being face-to-face with 150 people in the familiar TUC Conference Centre in London’s West End. Previous conference reports. Implement strategy.

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Internal Referrer Management – Employee Communication and Alumni Programmes

Red Star Kim

As well as addressing a number of internal communications and engagement, cultural and brand ambassador issues there was a focus on the importance of alumni programmes. So I wanted to focus on this aspect of internal referrer management – employee communication and alumni programmes.

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Best Practices For Conference Follow-Up

Sales Outcomes

B2B in-person conference events are getting back into the sales and marketing initiative mix, so it’s time for a best practices refresher on conference follow-ups. There are three steps I apply after a conference that enables me to maximize the ROI of my time and money investment: Three Best Practices For Conference Follow-Up 1.

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Anatomy of a Virtual Conference: The Inside Story of BOUNDLESS 2020

Nutshell

On March 6th, 2020, Nutshell hosted BOUNDLESS 2020, our second annual virtual conference. (If Here’s the story of how the Nutshell team put BOUNDLESS 2020 together, and what we learned while trying to take BOUNDLESS from a humble one-off event to one of the greatest sales and marketing virtual conferences in the world.